Deloitte Design Jam — Hands on Experience

This was my first design jam since I joined University of Michigan. It was organized by Deloitte Consulting group, more specifcially their insights group which was related to data visualization and analytics. So, for people who aren’t aware of what a Design Jam is (like I was until now), let me describe you. It is 2 hours session in which people with group of 4–5 collaborate with each other to solve a problem sponsered by particular group which hosts it.

The Problem

We were given client Zingerman which was suffering surge during football games (both before and after).We had to come up with some illustration in a chart displaying the proposed solution to managers so that they could focus their attention to the task in need and organize them accordingly.

Our design Process

Initially, we started off my asking questions like, “What is the problem”, “Who are we designing for”, “What are his needs”, “What are his daily tasks” etc. After that we began brainstorming. This was more of a personalized ideation activity, which involved adding post its on the chart in a scattered way. We were able to organize them using affinity diagrams (mainly by categorizing them into groups).

Then we started defining metrics which would go in our dashboard for the manager. These metrics eventually translated to dashboard visualizations and overall process looked like this.

Final Outcomes

Result and Reflections

As this was our first design jam, I think we did a good job of following design process and coming up with ideas and validating them. Few lessons that I learnt were —

  1. We needed to take more time defining the problem and thinking it through the point of view of “users”. We completely forgot their point of view in the sense that there would be some scenarios relating to online orders, coupons, space management etc.
  2. I think there is a tedency in ourselves to directly jump on ideas and come up with solutions as quickly as possible. Controlling that tedency and thinking from the point of view of a user is essential to human centered design.
  3. It is not neccessary to come up with a furnished idea in such situations. It is impossible. But it is possible to consider all options while understanding user needs