Manny Martin-MorrisseyUnderstanding the differences between CDPs, SCVs and MDMIn today’s data-driven world, businesses are constantly looking for ways to improve their customer engagement, streamline their operations…Nov 30, 2023Nov 30, 2023
Manny Martin-MorrisseyThe Kano Model and the importance of customer emotion in product developmentThe Kano Model is a powerful framework that can help product managers understand customer needs and prioritise product features. The model…May 10, 2023May 10, 2023
Manny Martin-MorrisseyCost of Delay: How do you work out what to build next?Product management, at its essence, deals with the economic problem of unlimited wants and scarce resources. You will never have enough…Apr 8, 2023Apr 8, 2023
Manny Martin-MorrisseyThe Ansoff Matrix: A simple framework to help you think about business growthThe Ansoff Matrix is a useful strategic planning tool that helps us to think about growth opportunities in terms of new and existing…Apr 3, 2023Apr 3, 2023
Manny Martin-MorrisseyCAC and LTV: What it means for SaaS Product ManagersUnderstanding how much it costs to gain your customers, and how much value those customers are going to create, are fundamental questions…Sep 1, 2022Sep 1, 2022
Manny Martin-MorrisseySaaS Pricing and Perceived ValuePrice is a critical component of the marketing mix, and it’s the only one that generates revenue; those other Ps (Product, Position…Aug 31, 2022Aug 31, 2022
Manny Martin-MorrisseyBack to the future: a brief history of SaaSSoftware as a Service (SaaS) and cloud are becoming the dominant models for delivery of IT services. The global SaaS market was valued at…Aug 22, 2022Aug 22, 2022
Manny Martin-MorrisseyChurn Rate: The killer SaaS metric and what it means for Product ManagersChurn is one of the most important and widely discussed metrics used to measure the health of a subscription business, since the ability to…Aug 22, 2022Aug 22, 2022
Manny Martin-MorrisseyOrganisational Growing PainsThere have been a lot of studies on business growth in an attempt to determine its critical stages and how these might require a change in…Aug 19, 2022Aug 19, 2022
Manny Martin-MorrisseyinBootcampBetter BrainstormingBrainstorming is probably the most popular group technique used to generate ideas — “let’s brainstorm it” is heard in organisations of all…Aug 19, 2022Aug 19, 2022