Google Updates: Basic Guide for New Beginners in Google Algorithm
Google Updates: Everyone is scared about this topic in digital marketing. Most of the SEO people know about this Google updates, but if you don’t know about this, I am going to tell you about this thing. Google updates are significant changes in their algorithm of ranking in search engine.
Google has changed itself so much. Google launched their first-page rank toolbar in the year 2000, and now it is almost 16 years. It is very necessary for any program and company to change according to market. In digital marketing field, Google does change very rapidly. In every three months, there are a couple of new updates from Google.
We can check out new Google algorithm directly from Moz Google algorithm update. They have listed all updates of Google according to year basis. You can also learn whole Google updates directly from me by learning digital marketing course.
There are three major Google Updates:
Panda, Penguin, and Hummingbird are the three major updates of Google.
Panda Update: Google designs panda update for low-quality content and thin content. If your content is not well written or you have a grammaritical mistake, then you Won’t get any rank.
Penguin Update: This update is especially for Low-quality backlinks or Spammy backlinks. If you have taken a lot of low-quality backlinks on your web page. Google will penalize you in the search engine, and you won’t get any result in search engine.
Hummingbird Update: This update is specially designed to improve their search results for the user. They give results in a search engine according to user interest and demand. Let’s example, I am searching for any product, My search appearance will be different, or I search for New Delhi to Goa, flight result will appear. The results are changing according to user interest.
There are some other updates from Google like Adwords Shake up an update in which Google removed paid right side ads from search engine and give 4 top ad results instead of showing 3 top ad results.
Conclusion: Regular check Moz Google algorithm for any new update in the search engine.
Just like I do in every second week, I checked Moz Google update.
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