This blog will compare 21 OTT platform providers so you can make an informed choice by selecting a robust foundation for your OTT streaming.
OTT platform providers form the foundation of nearly all our streaming-based entertainment. Movies, series, events, sports, VOD, music, and educational apps — highlight the relevance of original and live content in 2022 and beyond. Every OTT service provider aspires to replicate the Netflix success story. Robust OTT solution providers deliver the viewing experience customers demand and are the driving force behind meeting OTT providers’ aspirations.
In 2021, global over-the-top (OTT) services formed a whopping $1.8 Trillion market. The drivers backing the growth of the OTT market include the increased use of smart devices and their compatibility with OTT applications, 5G infrastructure, low-latency streaming, and the replacement of the good, old TV set with streaming entertainment. The technological infrastructure laying the foundation for excellent viewing experiences is at the core of all of these trends. These experiences ultimately help OTT services acquire and retain customers and boost revenue growth.
Before we get to the comparison of OTT solution providers, it is essential to understand some basics.
What are OTT platform providers?
Establishing a white-label live-streaming OTT platform is intensive. It involves in-house server systems and cloud-based solutions, video streaming players, video CMS, monetization models, and much more. This is where OTT solution providers come into the picture.
OTT platform providers offer cloud-based hosting solutions for video, music, live streaming, and on-demand content. OTT channels can broadcast their content seamlessly over the Internet only when they choose the services of robust OTT solution providers.
OTT platform providers simplify launching and scaling your OTT channel while delivering a seamless video streaming experience. Content creators and large broadcasters that provide OTT streaming of digital video content to their users do so with video players that embed live streams and on-demand content on websites and applications.
OTT platform providers Vs. OTT platforms
OTT platform providers should not be confused with OTT streaming services like Netflix or Hoichoi. OTT solution providers offer SaaS-based solutions to power OTT streaming services to deliver content.
The benefits of OTT platform providers
- Providing a foundation to launch OTT streaming services
- Providing a platform to build music streaming apps, video messaging services, VoIP, OTT TV apps, and more
- Seamlessly recording live streams in HD and 4K
- Distributing content to direct viewers through global CDNs
- Providing audience-centric video monetization models to make video streaming a sustainable business
- Providing a platform to create video libraries
Winning the OTT race: vital features of robust OTT platform providers
All OTT platform providers are not made equal. When making your choice of backend providers, be sure to look out for the following features to enhance the viewing experience on your OTT platform.
1- White label OTT solution
Distribute video content in ways that make sense for your business. Third-party branding, unwanted commercials, and video suggestions from other service providers (similar to YouTube) are eliminated with a white-label streaming service. You can create live streaming video and audio and music apps and start monetizing your content.
2- Low latency streaming
OTT platform providers allow viewers to experience real-time content. Live event video streaming solutions and buffer-free binge-watching require low-latency streaming capabilities.
3- OTT content management system (CMS)
OTT platform providers must deliver robust video content management systems (CMS). An OTT content management system allows OTT platforms to organize, share, modify, and distribute video content. An OTT CMS comprises many critical features like video API access, smart or bulk video uploading, video encoding, library management, and more.
4- Video monetization
Video monetization is a powerful tool and the very foundation of sustainable OTT business models. With video monetization, OTT platform providers offer strategies to generate revenue on video on demand (VOD) and online live streams.
Most OTT players enter the market knowing how to start a streaming service. However, with a wide range of OTT solution providers, selecting the right one for your business can be challenging to navigate. To simplify your quest, we will uncover salient features and pros and cons of the top 21 OTT platform providers.
Comparison: 21 best OTT platform providers
Every OTT platform provider offers a wide range of features, but choosing the most appropriate one needs intense scrutiny.
So, we did the homework for you. From key features and USPs to pros and cons, this list of top OTT solution providers has you covered.
1- VIEWLIFT — In the OTT platform providers list
ViewLift is a leading end-to-end cloud-based video streaming OTT platform provider. Launched in 2008, we understand the unique requirements of each OTT platform — its customer base, viewing habits, and subscription mindsets, and more. ViewLift is designed as a full tech stack to address these unique nuances.
Our platform offers world-class functionality, complete scalability, and rich live video streaming and video-on-demand (VOD) experiences. By using ViewLift’s OTT streaming solutions, you can go to market in less time across all major OTT devices, including mobile, smart TVs, and gaming consoles.
Key features of ViewLift
- Content Management System (CMS) for apps
- Asset Management for seamless organization of video libraries and OTT content operations like bulk uploads of trailers and movies from different sources like MRSS feeds, FTP, or transfer from an external URL
- Robust upload and encode video content mechanism
- Video CMS for live, linear, and VOD, allowing 24×7 linear channel streaming and all of the features your audience expects from a sound platform: DVR, catch-up TV, and EPG
- Fast TV capabilities
- Advanced, hybrid and dynamic monetization models and dynamic ad delivery with high flexibility across TVOD, SVOD AVOD, Pay per view, SVOD+PPV and more
- Real-time content and user analytics
- Localization with multilingual support and closed captions
- Customized integration and platform settings to control features and settings that are crucial for the growth of your OTT business
- Fully customized templates ideal for white label players to create their brand appeal through streaming apps
- Centralized dashboard to manage brand assets
- 360-degree dashboard for quick and granular analysis of traffic, engagement, revenue and marketing analytics
- eCommerce integration
- Supports the most comprehensive distribution network
- Embeddable player that allows embedding your content on affiliate partners’ and distributors’ apps and websites
- Personalized content recommendation with email and in-app messaging
- Payment configurations to provide a seamless payment experience
- Stream both live and on-demand video
- Extensive marketing, data and analytics tools focused on empowering businesses to generate revenue and enhance interaction with their audience.
- Ideal solution for the diverse needs across education, sports, media and entertainment sectors
- Customized solutions for launching OTT video platforms for education and sports
- Robust platform to build apps for smart TVs
ViewLift advantages
- Easily accessible software to easily retrieve and analyze large datasets
- World-class back-end features
- Robust solution to create live streaming apps
- Effortless integration of third-party services
- The powers of SaaS with regular feature updates and evolving technology combined with the seasoned expertise of its leadership team
- Seamless customization based on subscription, advertising and transactional models
- 24×7 support
ViewLift pricing
We offer multi-tiered pricing plans based on customers’ scale, unique needs and use cases.
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