Diana ManteyCampaign OptimizationThe term “optimization” is thrown around a lot in the world of advertising… and I know most people are like… “what does that even mean?”May 9, 2020May 9, 2020
Diana ManteyRetargeting CampOn average, consumers need to come in contact with a brand 8 times before making a purchase, which is what makes retargeting campaigns a…May 7, 2020May 7, 2020
Diana ManteyThe AlgorithmThe Facebook algorithm for paid advertising is an auction.Apr 9, 2020Apr 9, 2020
Diana ManteyThe Biggest Mistake People Make When Putting Together An Ad Campaign Is…The #1 mistake people make when trying to create a high-converting ad campaigns isn’t the targeting, the copy, or the creative…Apr 9, 2020Apr 9, 2020
Diana ManteyWhat Should My Budget Be? 🤔A popular question (and concern) for many who are interested in investing in paid advertising is “How much do I need to spend to get…Apr 9, 2020Apr 9, 2020
Diana ManteyA Different Kind of Week…More than ever right now, I am glad that I have a career that allows me to work from anywhere, any time, and on the internet. That isn’t…Mar 19, 2020Mar 19, 2020
Diana ManteyConversion Campaign Success MetricsI run a ton of conversion campaigns. It’s my not-so-secret-sauce to acquiring leads and customers for my clients. When it comes to…Mar 10, 2020Mar 10, 2020
Diana ManteyHow Local Businesses Should (Or Shouldn’t Be) Using Detailed Targeting In Facebook AdsAudience targeting is a BIG deal. You could have created the most amazing ad in the world — compelling and witty copy with a stunning and…Mar 2, 2020Mar 2, 2020
Diana ManteyFacebook Ad Objectives: Which To Choose?Do you ever get into the Ads Manager, click to create a new campaign, and then see the screen of all the objectives and scratch your head…Feb 24, 2020Feb 24, 2020