Product Designer based in Puerto Rico.
We should always start with content. Without content, design is meaningless. We design to help users consume content. We don’t use content to help users enjoy our designs.
You could have the world’s best design, but if you don’t know how to explain the problem being addressed and the reason for your design decisions, the design will never get approved. Context is king when it comes to pitching your idea or concept to others.
Experience design is a methodology to make people’s interactions with complex systems more pleasant. Complex systems are things like banks, hospitals, cab hailing apps, public transportation systems, …