Virtual selling has become a crucial skill in a socially distanced world.
As people become more and more averse to meeting strangers, businesses need to adapt their sales methods.
Today, I will share with you my methods to make virtual sales successfully — and fast.
First off, let’s break down what virtual selling is all about.
Virtual selling is the art of making sales without ever meeting the customer in person.
Think online connections, product demos and Zoom meetings.
The old way of doing business is slowly dying out.
Lunch or dinner meetings.
But, as of today, for reasons we all know, that option has gone away.
COVID has changed everything.
Centuries of structures shattered within weeks.
So what can you do to push through with the business and closing deals?
Business owners and C-suite executives, eyes here!
You can turbo-charge sales by:
Game-changer 1: Putting your business’ authentic story out there.
Game-changer 2: Staying at the top of your audience’s mind by making your virtual presence unmissable.
Game-changer 3: Showing that you care by listening closely and noting details with the help of technology .
(There is a BONUS game-changer below. Read on to find out.)
Putting your business’ authentic story out there
Here’s the deal:
If your virtual presence communicates your business’ values and authentic story, you will STAND OUT to your customers.
A hundred percent certainty.
An authentic story takes courage. You will have to be prepared to show the world the success and the struggles of your business.
Why should you do this?
To build an online identity which is trustworthy and credible.
All your prospects are virtual.
But your prospects must never feel that they know less about you because they never met you.
They should feel as if they have met you, and they know you.
How to make this work? Easy.
One, record videos.
They are the most engaging form of media. Show your customers how you make the magic happen, who have you served before, and why you do what you do.
Two, write about the backstory.
Tell customers about your products, your team, your journey, your failures — why you failed and what you did to come back stronger.
Make your virtual presence unmissable
Remote buyers will forget about you faster than a buyer you have met. That is how the human mind works.
But there’s a way around this.
You can make your business unforgettable and unmissable by taking care of two things.
First off, list all possible virtual contact points your customer has with you.
May it be a personal website, social media channels, websites that list businesses, online articles, etc.
Ensure that you make your prospective customer’s experience pleasant on each of these platforms.
A mobile-friendly website, seamless transition from your website to your social media channels, and reliable contact information make a world of difference to your customer’s experience.
The second thing is to add value to your customer’s lives.
Understand their pain points and offer solutions in the form of free content, cheat sheets, webinars, and so on.
Give them a quick win with their first contact with you, and you’ll see how much they will appreciate your brand even more.
Listen closely and remember the details
Deep connections are built by showing your customers you care.
Try virtual conference calls for connecting and prospecting.
Everyday deals worth millions are finalized on these video conference calls and online chat services.
The game-changer is keeping track of the details your customer gave you while speaking with you.
Do they have an anniversary coming up? Which year did their business face unprecedented challenges? What are their likes and dislikes?
Use tools like Hubspot CRM, which are user-friendly and straightforward — perfect for tracking essential data.
Trust me, the information that you record will help you gain amazing and unique audience insights.
Bonus: Never stop networking
Networking is about increasing the value of your network and about adding value to your network.
Find the people who want to achieve the same things as you!
LinkedIn is a fantastic platform to realize this.
(Plus, it is free.)
Now, go out there and dazzle the world with your jaw-dropping results!
Are you looking for more details and a step-by-step action plan? Check out http://www.onlinevirtualsales.com/