I frequently wander off into weird thoughts — I try to post about those that turn into brain food.
…nt more than we do — reaching a commerce singularity of sorts — will brands be made for each of us? Which prompts the question, is brand affinity driven by our identification with the brand itself or its community of customers?
Disruptive, or discontinuous, innovation gets us to change our behavior or the products we use.
…o derail the most promising startups as they transition from one category of consumers to the next. The biggest gap is the one between Early Adopters and Early Majority, and in Crossing the Chasm, author Geoffrey A. Moore is focused on this gap.