Steve Wood

Dad, entrepreneur, ☁ platform geek, guitar player, can play well with others, executive


The start-up inside


Over the last few years, I’ve been grappling with a completely different problem from anything I’ve dealt with before:


the entrepreneurs exorcism

For some reason the topic of acquisition has come up quite a few times recently. My last business was acquired by Salesforce.com, I now run another start-up, so I…


Design like Apple

I think Apple has done a lot more for design in computing than people think. I know, that’s a crazy statement isn’t it? There’s an on-going fascination with their hardware design and obsessive attention to detail, but Apple has done more for the industry than design beautiful hardware and amazingly intuitive software. Apple has focused maniacally on the users. And that…


You don’t want a mobile app

I spend a lot of time talking to customers about mobile applications and platforms. Here are 6 questions every customer should ask when evaluating a vendor for…


shut up: the presence of silence

There’s one thing that is undeniably true. The world is getting noisier. Everywhere you look, someone is vying for your attention. And now, as we move into…


Best of breed computing

I spend a lot of time speaking with customers and one conversation that keeps coming up is this:

Is it better to “cobble together” best of

Software is eating your business


I spend a lot of time reading tech news, researching emergent architectures and generally geeking out. Marc Andreesson wrote a great blog post a few years…


Where should you build your mobile apps?

It’s never been a more exciting time to get into mobile. With enterprise vendors jumping up and down to make you successful, it’s hard to know what…


BPM: The Rise and Fall of Command and Control

If you’re a DJ, you’ll be thinking BPM stands for “beats per minute”, but I can tell you it’s far less cool than that. For enterprise…


WordPress do it right for websites, but apps?


If you’ve ever created a website or simply managed one, you’ll very likely be familiar with WordPress. They’ve made…


Making simple things simple can be a problem

One of the things customers love about Salesforce is making simple problems easy to solve. It’s a big part of the…