Case Study: Monese <> Mapendo


Monese is a financial app and a 100% mobile banking service that can be found across the U.K. and the EEA. With Monese, one can instantly open a bank account without proof of local address or credit history. It is accessible to everyone. Due to its wide success, this company earned the 2016 European Fintech Award’s Best Challenger-Bank honor. Furthermore, in 2017, Monese had more than half a billion customer transaction.


Monese had 3 goals in mind while working with Mapendo. These 3 challenging goals were:

  1. Grow their customer base.
  2. Find new paid acquisition channels that deliver Monese ads to the relevant target audience across selected markets.
  3. Grow while keeping the cost per acquired customer under control.
“Mapendo managed to scale the campaigns volume 4 times during 5 months while improving the install to conversion 5x. via their in-app inventory. We found this partnership to be productive, transparent, and quickly reactive to all our requests and concerns.” — Monese


Throughout the partnership, Mapendo optimized the CPA campaigns every day. They decided to keep the app sources that were delivering the most relevant events in the app funnel. In addition, Mapendo created landing pages along with promo codes to attract new users.

As a whole, Mapendo was able to generate hundreds of thousands of installs on both Android and iOS platforms and thousands opened accounts.