Digital Marketing: Definition & Techniques
Digital Marketing: Digital Marketing Strategy, Types Of Digital Marketing
What is Digital Marketing?
Digital Marketing is the marketing of products or services using digital technologies.
Digital Marketing is also known as Internet Marketing or Online Marketing.
It includes the Internet, mobile phones, advertising on a website, and any other digital platforms.
“Digital Marketing is used to advertising by digital channels. Digital channels such as websites, search engines, social media, email, and mobile application.”
Digital Marketing is preferred daily.
Currently, marketing plans are including Digital Marketing platforms.
Nowadays people use digital devices instead of visiting shops. So, Digital Marketing efforts are becoming more usual and efficient.
Digital Marketing Techniques
Digital Marketing Techniques includes
- SEO(search engine optimization)
- SEM(search engine marketing)
- SMM(social media marketing)
- SMO(social media optimization)
- Content Marketing
- Display Advertising
SEO(search engine optimization)
It is the process of increasing the number of visitors to a website.
By ensuring that the site is ranking higher on the list of results returned by a search engine.
Targets various types of search like, image search, video search.
SEO is different from local search engine optimization (local SEO).
Here is an example of local SEO: if you are searching any “digital marketing company “ on Google’s search panel then you will get the local listings of digital marketing companies. click this link, for example, a digital marketing company
Local SEO focus on optimizing a business’s online presence.
Local SEO is used to grow your business online. And it is done using “Google my business” application.
SEM(Search engine marketing)
SEM adjusts the website as it ranks higher in the search engine results pages(SERP) by increasing website’s visibility on the web. it is also done using paid advertising.
Search engine marketing (SEM) includes search engine optimization (SEO).
It adjusts website content and site architecture to reach a higher ranking in search engine results pages. This will increase pay per click (PPC) listings.
SMM(Social media marketing)
Social media marketing is the process of getting traffic or attention by social media sites.
Social media sites like facebook, twitter, youtube etc.
Social media marketing is useful for social media platforms and websites to promote a product or service.
Most social media platforms have built-in data analytics tools.
It helps companies to track the progress, success, and engagement of ad campaigns.
SMO(Social media optimization)
Social media optimization (SMO) is like search engine optimization.
The goal of SMO is to create interesting online content, Which is eye-catching digital photos or video clips that encourages people.
Types of social media include social news and bookmarking sites, also social networking sites like Facebook, Twitter, video sharing websites and blogging sites.
Content marketing
Content marketing is a form of marketing.
It focuses on developing, publishing and sharing content for targeted users online.
Content marketing focuses on making attention from users.
It also focused on to Expand their customer base and Engage an online community of users.
Content marketing is engaging and transforming vision into customers through developing and sharing valuable free content.
To create good content you can follow the given link https://backlinko.com/on-page-seo.
Display advertising
Display advertising means advertising on websites.
It includes various formats and contains items such as text, images, flash, video, and audio.
The main use of display advertising is to deliver general advertisements and brand messages to site visitors.
If you want certification in search engine optimization, you can follow this links