What is Mara.NFT DAO Incubator legal and financial model ?

Mara.NFT
5 min readApr 13, 2022

--

Sounds a little mundane? This is the good stuff, the crème de la crème! It contains some juicyyyyy information regarding the Mara NFTs revenue share and goes in depth about the incubator. After a month of intense legal discussions, financial modeling and a lot of wine we are up and running homies! Since we enjoyed the legal stuff so much *cough* We have on-boarded the assistance of two specialists.

The Mara.DAO will align the incubators legal and financial model with French music and artist law. We will have two lawyers, one specialized in finance and the other specialized in intellectual property rights. Meaning we are now a fully-fledged legal DAO, an entity with governance that can contain funds and legally use them. Let’s dive in and take a look at what this all means.

The Contracts

We want to be as flexible as possible for the artists we incubate, So we created three types of contract to represent a different commercial offer.

The Artist Contract

This is a complete package! It’s an option that supports artists the most, it’s for those who wish to launch themselves into the NFT space in the best way possible. Full Integration into Mara.DAO makes it an easy to manage process.

  • Initial setup
  • Transport the artistic project to the NFT space
  • Creative Adaptation
  • Social media setup, Discord, Twitter etc.
  • Marketing
  • Promotion
  • Production
  • Distribution
  • After care

This contract is very hands off for the artists, it’s designed to get artists into the space with a seamless process and ensuring the best chance at success. In view of the service provided Mara.DAO will receive 80–90% of the mint or 100% with a cash advance, amongst other non-financial benefits like exclusive access, whitelists and airdrops.

The Publishing Contract

This type of contract applies to artists we have approached, and we see strong creative potential in. Mara.DAO will take care of aspects like tokenomics, generative production collections and any legal or financial undertakings.

  • Initial setup
  • Social media outlet setup, Discord, Twitter etc.
  • Marketing
  • Promotion
  • Production
  • Distribution

The artist receives a percentage of the mint(s) and, depending on the economic set-up of the project royalties too. Mara.DAO receives 60–80% of the mint, and depending upon the project setup agreement other financial or non-financial benefits like whitelists or airdrops.

Mara.DAO does not accompany or provide after mint care for this contract.

The Distribution Contract

This contract is for those artists who are already in the world of NFTs or have a project currently underway, minted or otherwise. The input from Mara.DAO will be similar to that of a communication agency, the team offers an advisory role and promotional.

  • Marketing
  • Promotion
  • Advice

The share for Mara.DAO will be between 20–40% depending upon the agreement with the project.

We aim to and are committed to the success of every artist we incubate. The benefits for the DAO will and have to be fair for everyone.

Gen0 and Gen1 Share

Here’s what you holders were looking for! As said in our Roadmap 1.5, holders of GEN0 and

GEN0 Holders : 10% GEN1 Secondary sales Royalties

10% Artist incubator profits

GEN1 Holders : 10% Artist incubator profits

5% of artist incubator profits to burn Mara GEN1 floor

AND! 5% will go to the Ragequit fund

WATCH US BURN OUR CREATION GUYS (Sorry Mara)

Onboarding Artists To The NFT SPACE

We haven’t been sitting idly by and aren’t only a team of three anymore. At Mara.NFT DAO we have built a whole collaborative network, and on boarded experts who are recognized and respected for their skills in the NFT sector. We built this team to assure the best support, content and implementation of your project.

Creative direction

Digital art is a new medium of expression, it opens new doors for artists to provide utility alongside their art and build connected communities.

  • Providing Tech Experts
  • Discord bots
  • Developers
  • UI/UX Designers
  • Blockchain programmers
  • Launch pad specialists
  • Marketing Resources
  • Setting up community discord
  • Setup social presence
  • Marketing
  • PR and comms
  • Influencers
  • Partners
  • Financial and legal resources

Artists can choose from two wallet types:

Custodial: An artist controlled crypto wallet. We create the wallet and set up cash flow, and give the artist access to our lawyer if required.

Noncustodial: Mara.DAO controlled crypto wallet. Artists who prefer can receive fiat payments directly; we handle everything else.

Extra support for:

  • Tokenomics of your project and building the tech aspect
  • Setting up and securing a crypto wallet for the artist
  • Setting up legal ways to get paid in fiat
  • Legal support

How To Get On Board?

Founders are actively looking for artists already, the first four to be incubated will be handpicked by them. Those artists will be our primary projects who represent us as a professional organization, French artists are being sought after first for legal reasons. This also ties in with our Roadmap 2.0 milestones. (more info coming!)

In the mid to long term, we will be onboarding artists more actively from all over! We will be creating decentralized squads who will be Mara representatives, their goal will be to scout talent and be a first point of contact for artists.

Think you could be one? If these teams find an artist and we sign them they will get a % share from that artist’s first mint or a % of the artist share + extra non-monetary benefits from the project like whitelist. Keep active in the community homies, not just anyone will be able to secure a spot on the squad!

NFT To Physical

Here’s a little leak for you guys, shhhh. This is a clear milestone for Roadmap 2.0, publishing this before I get bonked. We want to bridge NFTs and physical art, and we are organizing an artistic residency.

Incubated artists will be able to have real-world exhibitions to present NFT creations and physical pieces/counterparts, improve their skills and learn more about the NFT world. But, you know, organizing such types of events requires resources, legal entities, time and BUILDOOOORS.

A long-term project doesn’t even describe it anymore; we are a FOREVER project!

Zamxilllion, writer at Mara.DAO

--

--