Life Before Content
Life before content. yea it existed. In fact it was only within the last 10 years IMO, where content became a “thing.” Before that. it was just articles. It was, “Hey, did you read that article in the Times?” That was content.
We didn’t even talk about content as being a blog post or even just a “post”yet. Let alone did we talk about it in the form of a tweet or a video or a pic or a link or a podcast or an infographic, a slideshare, a tile or a Vine. The word content back then, sort of summed up what was on a brochure or on a label and even then, I’m not so sure it was called ‘content.” It was called content(s).
So what was life before content? It was still complicated. People still did fucked up shit. It’s just that it took some time before we all found out about it. It literally was yesterday’s news. It’s funny but the “pre-content” years are almost looked back on wistfully as if it was pre-war, you know like, “When I was your age, we read newspapers and magazines…” and walked 5 miles to get them. Meanwhile that was circa 2004 or thereabouts.
Was life simple back then? Before content? I suppose it was. Maybe we had to work harder to be informed and there were less sources to get out information but I suppose at the end of the day, the two things that did not exist then and do now was, One) an insatiable need to share said content and 2) and insatiable need to comment on said content.
I’ll leave it at this. And I’m not implying that content is bad, I’m just trying to add some balance to what we consume. Maybe the word is context?
Content, in its current forms, has corrupted our ability to objectively process the value of the information that we’re consuming and the source of that information.