PinnedMarc CloostermanBrands in transformation: my top 5 predictions for 2022Over the last 24 years I’ve published regularly about what I see that’s changing in the world of brand and brand transformation, always…Dec 21, 2021Dec 21, 2021
Marc CloostermanBrands in the Boardroom III: The Future of Brand ManagementIn the first articles of the ‘Brands in the Boardroom’ series, I advocated that, within the higher layers of organizations, more attention…Dec 21, 2021Dec 21, 2021
Marc CloostermanRebranding Made Easy I — Eight Reasons for Change in Turbulent TimesLast year, I’ve shared my insights on various, important branding topics within the ‘Brands in the Boardroom’ series. This year, I have…Dec 21, 2021Dec 21, 2021
Marc CloostermanRebranding Made Easy II — The Business Side of RebrandingLast year, I shared my insights on important branding topics within the ‘Brands in the Boardroom’ series. This year, I started a new…Dec 13, 2021Dec 13, 2021