Bei Lu, Director of Analytics at Smule talks about

- What is cohort analysis, how to do it, Why?: to understand user retention by cohort, Estimate LTV, Identify opportunities for Marketing, Product or UX improvement,
 — (1) Define the right KPI to monitor (2) Track and collect user-level data (3) Drive actionable insights from analyses (4) Test your way for optimization

Slides, Templates, and similar videos can be found at http://bit.ly/500-mhw

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