marcelinDesigningCulturesInspired by McKinsey’s The Business Value of Design — Part 1 & 2~ Part 1. Fourth iteration ~Dec 12, 2018Dec 12, 2018
marcelCardboard PrototypingIf there is one thing, I’d like to leave you with after reading this, it that prototypes are not just for you as the designer or innovator…Aug 24, 20181Aug 24, 20181
marcelWhat if we are wrong. Can we still call it design?The people that I have the pleasure of working with, and you readers that have been following my thought lately might know that I’m a…Jan 31, 2018Jan 31, 2018
marcelTomorrows Creative ConsultancyI’m not very keen on predicting the future, so please read this article as a wish. Or as an estimated guess;)Dec 14, 2017Dec 14, 2017
marcelAbout being a service design cliënt‘Never hire a service designer because she knows what you are talking about, but because she doesn’t.’Oct 5, 20171Oct 5, 20171
marcelHow Service Design used to be…Designing the customer experiences over ALL channelsSep 28, 20172Sep 28, 20172
marcelSolving Problems versus Creating Solutions in DesignThere is a reason why the innovation funnel is wider at the top.Sep 11, 2017Sep 11, 2017
marcelinPrototyprWhat they don’t tell you at your Design Thinking training.Design Thinking is getting traction. The term has been around for over 30 years now and it seems that the last three years, it has become…Aug 30, 20171Aug 30, 20171
marcel(How to get to) The future of Design in the NetherlandsReading time ± 12–15 minutesAug 9, 20171Aug 9, 20171