Marcel PatalonFootball clubs don’t have customers, they have fans! What do you have?A few days ago I was lucky to give a seminar on “Digital Product Management & CRM” at a FMCG-Company in the Ruhr Area. During a 15-minute…Jan 28, 2019Jan 28, 2019
Marcel PatalonTalk to me and I’ll tell you how your company treats me!We will often hear annoying stories about “difficult customers” and a “customer enemy image” will emerge.Nov 26, 2018Nov 26, 2018
Marcel PatalonOut of my work — Be your own customer!Some time ago I had the opportunity to give a lecture about brand and product management in the context of digitalization at a large…Nov 22, 2018Nov 22, 2018