How to Write a Killer Headline

A headline as real as if we were there. Source:

“Unless your headline sells your product, you have wasted 90 percent of your money.“

— David Ogilvy

“Your headline has only one job — to stop your prospect and compel him to read the second sentence of your ad.”

— Eugene Schwartz

You would click that, wouldn’t you? Source:

The whole nine yards with headlines

Who’s your clickbaiter now? Source: twitter: @edyong209

What sells is a desire. Finding that is science

That’s how that economy works. Source: thoughtcatalog

Think of your audience when writing the headline

Question is if he won the case? Source: Thoughtcatalog

Words make the headline — start with the right one

“There are four important qualities that a good headline may possess. They are 1. Self-interest. 2. News. 3. Curiosity. 4. Quick, easy way.”

— John Caples

Shit happens. Source: thoughtcatalog


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Writer, tech startup founder, MBA candidate. Communication strategist. Software Dev (worst coder ever)