Mastering the craft of photography takes a lot of work, but the rules to create a beautiful photo are actually quite simple. Let the world’s greatest painters teach you the simple art of image composition.
Author Malcolm Gladwell said in his 2008 book Outliers that it takes 10,000 hours of practice to master any craft. In fact, the results are determined by how you practice, not just how much you practice. You have to try, receive structured and constructive feedback, adapt your technique and try again — a positive cycle of repetition that leads to constant improvement.
I had my 10,000 hours in the field of photography. Like many others, I just played around for many years without a strategy. I had long periods of frustration when my ability to spot a great photo was improving faster than my skill to create one. While I understood that a particular photo was great, I didn’t understand that it was following or breaking a set of rules — both in composition and in technical settings. …
14 books and three months of reading followed up by targeted practice can advance your career further than a master’s degree in marketing. Education needs to be disrupted. Marketing is a good place to start.
Marketing is not an art, talent and intuition are not mandatory to excel in the field. Marketing is barely a science. You don’t need to study it in academia to succeed. Marketing gives various answers to the question: how to motivate the recipient of my message in the best form to take an action favorable to my cause. Nothing more and nothing less.
Motivation, recipient, message, form, action. Each of these words offers countless options that can be linked to options from the others. The mathematical possibilities combined with rapid developments over time make Marketing a challenge. How to do it? …
“Everyone’s a genius. But if you judge a fish by how well he can climb a tree, he’ll think he’s stupid all his life.” — Albert Einstein
Jim Kwik was the kid with the broken head. After a serious accident, the boy had difficulty learning, was not attentive and could not concentrate. He was bad at school and became increasingly shy. He toughed it out, worked harder, only to despair at university. Thanks to a key encounter, he discovered “that we learn everything, but never how to learn.”
For the next 20 years Jim Kwik devoted himself to learning. …
We implemented an automated marketing campaign and replaced Hubspot with a mix of 10 individual tools and a handmade process, reducing the subscription cost by 90%. Here’s how it worked.
We planned a campaign for a free and transparent micro donation platform — think Patreon with cents — that has both a Business to Business and Business to Customer element. In order to market and manage thousands of leads, in our case authors and content consumers, we needed a streamlined automation of both inbound and outbound activities.
This is known in the industry as marketing automation. And the pinnacle of programs to do this with is HubSpot. Its Patrick Mahomes, Simone Biles or Megan Rapinoe all rolled into one super-performing software suite. It can do everything and then some. It is more than a software, they have a mini university attached that offers free courses in marketing. You even get certificates for finishing these courses. They don’t really mean anything, but you feel good. Kind of. They give you a personal onboarding experience and help you get the most out of the sprawling universe of a suite. …
The world’s leading tourism corporation filed for liquidation after years of accounting malpractice. A new accounting technology might have prevented that.
On June 9th 1841, Baptist priest Thomas Cook set out to walk from Market Harborough to Leicester (15 miles) to attend a Temperance Society meeting in the town. On route, an idea occurred to him:
“A thought flashed through my brain — what a glorious thing it would be if the newly developed powers of railways and locomotion could be made subservient to the promotion of temperance.” 
For the next abstinence rally, Cook shipped 500 teetotalers for the price of 1 shilling each to Leicester. Thus, professional tourism was born. For the next 170 odd years the company of the same name went the extra mile to find and claim the most exotic destinations. With that antecedent, the irony cannot be lost that Thomas Cook has now declared bankruptcy for not finding the truth in their accounting. …
I dealt with 450 applications in total. This number makes it clear that I have to create a process that streamlines recruiting. I can’t spend too much time with an applicant before I receive the necessary documents. It is ok to ask for clarification to unclear issues in the job description. But I am already losing time when applicants just tell me that they are interested and they would like to speak to me. I can’t handle that. I have to decline 85% before a talk.
Make sure to be among those promising enough for a talk.
CV’s are not what will get you the position or even an invitation to talk. I only look closely at the CVs of those applicants who comply with a few other things first. …
Many prostitutes do not offer their services voluntarily. They are often abducted, sold and forced into prostitution. This range of services is shifting more and more to the Internet in order to offer the prostitutes convenient and secure access to human goods. Bitcoin and science can help distinguish sex trafficking from voluntary services and uncover the people behind it.
There are a lot of websites with sex offers. One of the largest in the world is the classifieds site Backpage.com. Previously, detectives had to manually read thousands of ads a day to find out where sex trafficking might be involved. This is very time-consuming and, of course, very stressful for the psyche of these readers. But what is the evidence for sex trafficking? …
Did my headline get you interested? I sincerely hope so, otherwise, I could not fulfill the promise. Although rules should always be broken, it is good to know them to begin with. For this article, I have looked for people smarter than me who could explain what I did for 15 years with more or less accurate intuition. Most reflection comes from advertising buffs but when it comes to headlines, their word is good for all writing. Here are a few simple ideas to get your headline right.
“Unless your headline sells your product, you have wasted 90 percent of your money.“ …
Think back to the seesaw on the schoolyard. Two children rock up and down. There are two states. Either one child is up and the other is down. Or they balance themselves in the middle under a lot of strain. That’s how trading works. Sometimes nothing happens and the courses balance in the middle under a lot of strain. However, every time a trader makes a profit, a different trader takes a loss. The seesaw cannot be up on both sides. Simple physics. The question is: Why do you think you’re better than your counterpart?
In organised battles between nations, there is the term “fog of war”. The general can’t see the entire battlefield but only what’s in front of him. He has to make decisions with incomplete information. It’s the same with trading. Some traders are always on the wrong side of the asymmetry. There are so-called whales — they own so much crypto that they can strongly affect the course with a trade. However, only the whale knows when he will make the trade. If a (real or fake) message drives the price, then we usually find out about it too late. The winners in trading are those that have the significant information before the others do. …
The process of paying by credit card for online purchases is more complicated than customers usually think. The procedure is the following:
• Customer orders in the online shop with a credit card.
• The online shop forwards the data to a payment gateway.
• This is software that processes payment data.
• From there it comes back and is sent to a credit card processor. He ensures that the merchant has an account at all and can accept this payment.
• The payment is then transferred to the credit card company, which debits the customer and credits the merchant.