How to Crush the Cold Email Game
Claire Fauquier

Hello, Clair,

Thank you so much for your excellent work! I am interested in getting into venture capital…

Just kidding. Seriously though, thanks for the article! I looked back through some of the cold emails I’ve written, with your suggestions in mind, and I’m just now realizing the shortcomings in my cold email game. It seems all my best cold emails came about by accident.

I would say that name-dropping a mutual connection is a bad idea, even if that person was your referral. If you want to get connected to someone that way, just ask the mutual connection for a direct intro.

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