I like very much this solution. I'm definitely bored by this minimalism dictatorship we see these days. Your logo have this sort of daring characteristic, that's very nice. It also brings me a lot of references at the same time, but specially 80-90’s videogames. I guess the horizontal lines remind me of those old displays that had pixels as big as brick, you know? Look up Street Fighter from the 90’s, for instance. It's comforting, in a way. I wonder how does it behave printed though. Maybe it's not a concern to you since you business seems to be entirely digital, but i'm curious about that. Lastly, what kind of halftone is that? I use halftone for screen printing, but I don't know how to get to that result!