Authenticity Dammit
Josh Felser

Awesome read. Thanks Josh. I agree with your distinction between transparency and authenticity and I think the point goes beyond your immediate target audience {“Dear Founders”}: to Entrepreneurs, transparency is sometime a marketing and/or management tool; and probably a trendy one too {note that I believe it’s an excellent trend!}. Authenticity on the other hand is everyone’s concern — Entrepreneur or not; it’s personal and not time-dependent. Out of curiosity: did you end up investing in your friend’s startup? Good luck to him!

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