The Redesign of the Design Process
Jared M. Spool

Jared, as usual, great work. I was looking in there for a definition of “great design.” I think you have it right here in this sentence: With each critique, the team engages in a conversation about what makes a great design and what is undesirable.

Isn’t that conversation really about what will make a great solution for the business problem the team are attempting to solve?

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