There is also another way in which “products suck” and there is “no more sex in them”, that is, when part of their cost is a tax on their profit. Apple therefore does not properly pay taxes, forking out a 0.005 percent tax rate in 2014 in Europe.

So, yes, Apple is not a tech company. It is a company that in effect makes its customers pay for taxes itself should have paid in the first place. Such businesses are called by a different word.

Good luck with your new sex toy, boys and girls.