Voice Search Trends

Adam Marchick
Mar 1, 2018 · 4 min read

At Alpine.AI, we are focused on helping retailers and brands excel in this new voice-enabled world. This is a reprint from this post (updated stats in the post link!)— sign up for our newsletter to get updated data.

One of the most disruptive facets of voice platforms is the rapid growth of voice search. It is a simple value prop: people can talk faster than they can type. Once you start a voice conversation, why would you go back to typing?

Consumers currently are falling back to typing because they are asking for information and not getting relevant or effective answers. This is especially true for searches related to brands and retailers… the Alpine platform is going to change that.

But I digress. Voice search is here to stay, but how big is it?

A text search for ‘voice search trends’ pulls up a lot of discussions, but too much noise. Alpine.AI has put together voice search information it backs and believes is important.

Alpine.AI estimates there are over one billion voice searches per month. (January 2018)


Our models show much higher totals than that, but that is the statistic we’ll stand behind.

A huge h/t to @Mikerjeffs especially, and @gsterling + @brysonmeunier — they produced the best posts on this topic and were our starting point for this post. Links to their content at the bottom of this post.

All the info below speaks to why you should build a Google Assistant app, and why you should build an Amazon Alexa skill.

We will continue to update this post, as we find more great information on voice search.

Voice Search Predictions:

“50% of all searches will be voice searches by 2020” — comScore

The voice shopping market is expected to grow from $2 billion today to $40 billion by 2022, according to a new survey of 1,500 owners of smart speaker like Google Home and Amazon Echo in the United States. — survey conducted by OC&C Strategy Consultants in December 2017 and featured in TechCrunch

“Consulting firm Capgemini says voice-assistant users will spend 18% of their total expenses via voice assistants in the next three years, up from 3% currently,” — cited from the WSJ

“Of all the disruptions that are taking place in all the things technology is bringing into our space, voice is among the most disruptive,” said Graeme Pitkethly, chief financial officer of Unilever PLC. “In digital investment this is our biggest focus.” — cited from the WSJ

Relevant and Recent Statistics:

As of January 2018, there are over one billion voice searches per month on smart assistants. — Alpine.AI

As of January 1, 2018, there were more than 50 million voice-first devices in circulation. — Alpine.AI These include devices like the Amazon Echo and Google Home.

“25% of searches on Windows 10 taskbar are voice.” according to Purna Virji, IBM — cited from Branded3 as of Jan 8, 2018

“The Echo Dot was the best-selling product on all of Amazon in the 2017 holiday season.” — Techcrunch

“As of Q2 2017, 43% of 851 voice users surveyed began using the technology within the last year.” — Survey from comScore; 92% of those surveyed had smartphones.

“As of Q2 2017, 47% of 851 voice users surveyed expect their voice usage to increase. Only 2% expected their usage to decrease.” — Survey from comScore

“A comScore survey shows that U.S. households with smart speakers grew by 49% from June to November 2017. November 2017 U.S. smart speaker penetration was 12.1%.” — Survey from comScore

“72% of people who own a voice-activated speaker say that their devices are often used as part of their daily routine.” — Google conducted a survey. 1,642 respondents who owned a voice-activated speaker.

Use Case Trends and Consumer Behaviour:

“Smart speaker choice correlates to media streaming choice. Households with an Amazon Echo are more than 2X as likely as the average household to have Fire TV. Households with a Google Home are almost 4X as likely as the average household to have a Google Chromecast.” — comScore Connected Home survey, October 2017

According to CIRP, “around 60 percent of Amazon Echo and Google Home users also have connected at least one other accessory, such as thermostats, security systems, appliances and lighting.” — Feb 2018, cited in Forbes

— — -

Oldies but goodies (i.e. stats that are more than 12 months old but important)

“20 percent of queries on its mobile app and on Android devices are voice searches.” — May 18, 2016. Google CEO Sundar Pichai during Google I/O Keynote. via SearchEngineLand

— — –


  1. Greg Sterling, Search Engine Land: @sengineland https://searchengineland.com/google-reveals-20-percent-queries-voice-queries-249917
  2. Bryson Meunier, Vivid Seats: https://searchengineland.com/seo-2018-optimizing-voice-search-288078 via@sengineland
  3. Mike Jeffs, Branded_3: https://www.branded3.com/blog/google-voice-search-stats-growth-trends/
  4. Image courtesy of HubSpot

Adam Marchick

Written by

Investor & 3x Founder —Active Investor (15+ private investments); Founder/CEO Alpine.AI (through Acq.); Founder/CEO Kahuna (beat plan 12 quarters in a row)

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