What shaped me as a Designer in Leadership

Marcia Dellarosa
8 min readNov 19, 2024

Stepping into the role of a creative lead is both a privilege and a challenge. It’s about more than just managing projects or directing design work — it’s about inspiring teams, championing bold ideas, and navigating the complex balance between creativity and business strategy.

When I first began my journey, I thought being a creative lead meant simply being the “best designer in the room.” I quickly learned it’s so much more. Leadership in the creative industry demands a mix of skills, resilience, and self-awareness that go far beyond design expertise. Here are the top lessons I’ve learned that have shaped me into the leader I am today.

Image created with Midjourney

Learn to Sell Yourself

Early in my career, I underestimated the power of self-promotion. I believed that my work would speak for itself. Spoiler alert: it rarely does. As a creative, you have to be your own best advocate.

Selling yourself isn’t about arrogance; it’s about confidence. When you step into a room to present your work, you’re not just selling a concept — you’re selling your expertise, your vision, and your ability to solve problems. The more you showcase your confidence, the more trust you build with clients, stakeholders, and your team.

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Marcia Dellarosa
Marcia Dellarosa

Written by Marcia Dellarosa

Design Director with 12+ years in the industry, building purpose-driven brands and boosting creative teams globally. http://marciadellarosa.com