In March 2020, almost the whole world had to adapt quickly to the remote working model. Until now, practiced in a small percentage in the IT industry, it suddenly became a real requirement on a large scale. Manufacturers and retailers have also been forced to make even faster digital transition decisions, and digitisation and product catalogue management is the first and one of the most important areas of this process. But how to effectively manage product information by working remotely? The answer is simple — workflow.

What is the primary role of Product Information Management system?

With PIM system, you can effectively manage the distribution of product information to many channels (e-commerce site, mobile application or printed catalog) from one place. Thanks to PIM in each of these channels, product data will be automatically updated based on specific needs. …

If you run an e-commerce shop based on the Magento platform, you could probably hear from your team: Product management in Magento 2 is mainly staring at the loading icon. Of course this is quite an exaggeration, but let’s face it — there is a grain of truth in it.

Let’s have a closer look at it.

1. Magento was not build to manage, but to sell products. A total opposite of PIMs.

The great majority of e-commerce systems have very simplified ways and methods of managing products through an admin panel. Product catalog management is only one of many business areas that Magento has. Although it is not a small field, the area of client relationship and order management is more important and has the greatest impact on customer loyalty. Moreover, the e-commerce platform is mainly about the efficiency of “front-end” mechanisms, i.e. …

The latest repository version (release no. 0.6) from Ergonode PIM has appeared on our GitHub account. It was a really busy time for our team. See how many amazing features we have built into our application.

If you want to see our open-source repository — go to GitHub:

1. Totally redesigned user interface means better experiences for people

New User Interface of Ergonode PIM application
New User Interface of Ergonode PIM application
New UI of Ergonode PIM system

Although our system is young, we have noticed some flaws in the previous information architecture of the entire application. With the growth of new functions, the space of interface elements has become illegible. This pushed us to rethink the whole structure of interface elements. We decided to base it on the key business components, for which we are building the whole application roadmap in our organization.

Those are:
- catalog management,
- source management,
- distribution & channels management,
- workflow management,
- resources management.

2. We have boosted up products catalog management

The latest version contains a lot of improvements in product data management, especially from the grid level. …

Product Information Management — until a few years ago this term raised a few eyebrows among many e-commerce managers. During my 10-year experience in implementing e-commerce systems I saw how the requirements and market needs in this area were changing. Therefore, at Strix we decided to make the contribution in the development of the whole industry. Here is a short story about key factors that drove us to create Ergonode.

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1. We love open-source

RiverSand, InRiver, Akeneo, Pimcore, SalesLayer, Catsy, Salsify, Pimberly… well, it’s true — there are dozens of Product Information Management systems on the market. Most of them, however, are closed source software that are sold in the model of dedicated implementation or SaaS. Only two of them provide open source code. Since Strix has been founded, the idea of open source is very close to us (we have been working with Magento for over 10 years), and we cannot imagine any other way than creating a system that will be available to everyone. …

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Shopping malls — as we all know — have been revolutionising trade for decades. However, the dynamically growing share of online sales and non-commercial Sundays pose new challenges for the whole industry.

Generation “a lot and immediately”

On the streets of big cities you can practically always meet the same concept — huge billboards with different image ideas (sometimes with celebrities, sometimes with models that are perfect to the limit) remind you of the new sale season and invite you to visit shopping centres. The question may be rised that their present sales and communication model still works? All research shows that the generation born after 1995 has completely different shopping habits. Weekend shopping with friends/family is not important at all. Authorities such as celebrities do not have the power of attraction. Moreover, the representatives of this generation are also true multi-screen. Very often they use two or even three devices at the same time (e.g. when watching TV they use a smartphone to talk on the Snapchat and browse the pages of popular “Influencers” on the Instagram). The average time of focusing on a message does not exceed 10 seconds. What are the conclusions? Both the shopping model and the communication of shopping centres do not attract them at all. …


Marcin Piwowarczyk

UX & Commerce geek, experienced with delivering large digital commerce projects.

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