2015 Innovation Lions

Shortlisted entries

REBIRTH AFTER READING / Fading Ink

CHEIL Beijing / CHINA

PEPPER / Communication Partner Robot

DENTSU INC. Tokyo / JAPAN

Pepper is the first humanoid robot designed to live with humans. Pepper is a social robot able to converse with you, recognize and react to your emotions, move and live autonomously. Created for SoftBank Mobile — one of the largest mobile phone operators in Japan- Pepper is already greeting and interacting with customers in stores. (…)

REDUCE SPEED DIAL

COLENSO BBDO Auckland / NEW ZEALAND

THE LUCKY IRON FISH PROJECT / Iron Deficiency Supplement

GEOMETRY GLOBAL Dubai / UNITED ARAB EMIRATES

Iron deficiency affects
nearly 3.5 billion people worldwide. One Lucky Iron Fish can provide an entire family with up to 75% of their daily iron intake for up to 5 years. All you have to do is cook with it. (…)

BACKUP MEMORY / Smart Phone App

3SG-BBDO Ariana / TUNISIA

A smartphone app called Backup Memory, which functions as a memory stimulator for those exhibiting early signs of Alzheimer’s. The app helps patients become aware of their immediate surroundings by identifying nearby family members and friends, and also reminds patients about their relationship with each person and memories they’ve shared in the past through photographs and videos. (…)

HAMMERHEAD NAVIGATION / Intuitive Bicycle Navigation System

R/GA New York / USA

Hammerhead is a smart tool that guides you to the safest and most enjoyable bike routes. Get the information that you need through the corner of your eye, and keep your eyes safely on the road. (…)

ACH2O / Environmental Technology

MARURI GREY Guayaquil / ECUADOR

HOLOGRAMS FOR FREEDOM / The World’s First Hologram Protest

DDB SPAIN Madrid / SPAIN

COLOR FOR THE COLORBLIND / Glasses for the Colorblind

FCB Chicago / USA

The Valspar Paint #ColorForAll Project has a simple mission. To bring color to those who don’t have it, and to remind those who do, to appreciate it. (…)

LIFEPAINT / Lifepaint Reflective Paint

GREY London / UNITED KINGDOM

GROVE ECOSYSTEM/ Connected Indoor Ecosystem

R/GA New York / USA

The company Grove Labs thinks it’s found a way to provide customers with fresh, organic, and extremely local produce: all they’ll need is an indoor, fish-fertilized, hydroponic garden. (…)

CLEAN AIR IN A BOX

DDB CHINA GROUP Shanghai / CHINA

DRINK UP FOUNTAIN

VML Kansas City / Y&R NEW YORK / USA

At Drink Up, our mission is to get more people to drink more water more often. And to accomplish that goal, we’re willing to do just about anything– including building a special kind of water fountain to help spread the word. Because while the Drink Up Fountain may look like a regular fountain, it sure doesn’t sound like one. See what happens when these unsuspecting drinkers put their lips to the water.

HOUSE OF MAMBA / Re-active LED Court

AKQA London / UNITED KINGDOM

Idea: inspire the next wave of basketball players to raise their game, by putting them through their paces at the Nike Rise House of Mamba, the world’s first interactive LED basketball court, spurred on by millions watching the Rise series. (…)

FIAT SAFE KEY

ISOBAR BRAZIL Sao Paulo / BRAZIL

Isobar in Brazil is working with Fiat, the biggest car maker in Brazil, to jointly develop a product called Fiat Safe Key. It’s a car key that a driver blows into after an evening of partying, to determine if he is sober enough to drive. If not, the key connects to an app that automatically calls a taxi. (…)

SPORTS BIZ CO., LTD. / Fencing Visualized

DENTSU INC. Tokyo / JAPAN

To help fencing spectators, this new experiment uses motion control, a high-speed camera, and motion tracking to make a new and easy to follow moving image of the match. We track blade movements with a high-speed camera so spectators can see what’s happening. It’s a new way to bring more excitement and show the charm of various sports to more people. (…)

PRESENZ / Interactive Parallax

NOZON Brussels / BELGIUM

PresenZ is a new patent pending technology that revolutionizes Immpersive 360 CG movies. It enables interactive parallax in pre-rendered 360 movies so head positional tracking can be taken into account while viewing a pre-computed CG movie. (…)

OSHbot, The Autonomous Retail Service Robot

LOWE’S COMPANIES Mooresville / USA

In 2014, OSHbot retail service robots were installed in the midtown San Jose Orchard Supply Hardware store. OSHbot will greet you when you come in, and you can talk back — in English or Spanish. Just tell OSHbot what you are looking for and it will guide you to that item in the store. (…)

PENNY THE PIRATE / Storybook and App With Integrated Childrens Eye Screening

SAATCHI & SAATCHI Sydney / Australia

3 Words to Address the World

WHAT3WORDS London / UNITED KINGDOM

what3words is a unique combination of just 3 words that identifies a 3mx3m square, anywhere on the planet. It’s far more accurate than a postal address and it’s much easier to remember, use and share than a set of coordinates. (…)

OWLET / Connected Baby Sock That Measures Heart Rate and Breathing

R/GA New York / USA

The Owlet Baby Monitor wirelessly monitors a sleeping infant’s Oxygen levels and Heart Rate alerting parents of potential problems. (…)

SAFETY TRUCK

LEO BURNETT ARGENTINA Buenos Aires / ARGENTINA

Eye Play the Piano

HAKUHODO KETTLE Tokyo / JAPAN

Eye Play the Piano is a collaborative project between the University of Tsukuba’s Special Needs Education School for the Physically Challenged and FOVE. Together they have developed the „Universal Piano”. This project supports each and everyone’s freedom of expression by allowing one to play the piano without the use of hands or arms and instead through the use of the eye tracking head mount device, FOVE. (…)

BAIDU KUAISOU / Smart Chopsticks

BAIDU ONLINE NETWORK TECHNOLOGY Beijing / CHINA

The Chinese search-engine giant rolled out a so-called set of “smart chopsticks,” known as Kuaisou in Chinese, that it says can detect oils containing unsanitary levels of contamination. (…)

HORUS TECHNOLOGY / Views for the Blind

Y&R ITALIA Milan / ITALY

Horus is a wearable device developed to assist blind and visually impaired people every day. Horus observes, understands and describes reality to the person, providing useful information (pedestrian crossings, text reading, face and object detection) in a discreet fashion and with the right timing. Using bone conduction, the hearing of the person is in no way affected (as opposed to using earphones) and it will be possible to hear the device even in noisy situations. (…)

MEXICAN RED CROSS / SOS SMS

GREY MÈXICO Mexico City / MEXICO

Every day, the Mexican Red Cross attends more than 3,000 emergencies. In 5% of the cases, patients die for not having basic medical information available. How can we help rescuers to give proper attention to a victim when their condition doesn’t allow them to give such vital medical information? (…)

BIORANGER / Crop Testing Device and App

R/GA New York / USA

A simple handheld instrument was designed to enable real-time detection of the LAMP reaction in a standard PCR tube using newly described assimilating probes as sequence-specific reporter molecules. (…)

THE DANCING TRAFFIC LIGHT / Traffic Light Modification

BBDO GROUP GERMANY Berlin / GERMANY

BBDO Berlin came up with an idea that makes waiting more entertaining: the dancing traffic light. Instead of standing still, the red man starts to dance to a song as soon as the lights switch from green to red. A simple and fun way to change people’s behaviour. (…)

CLEVER BUOY / The World’s First Shark Detection Buoy

M&C SAATCHI Sydney / AUSTRALIA

Clever Buoy is a rapid prototype, proof of concept R&D project that aims to develop shark detection technology. They are smart ocean buoys that detect large swimming objects, like sharks, and send real-time valuable information to lifeguards on the beach. (…)

THE FACE OF LITTER

OGILVY & MATHER GROUP / HONG KONG

Littering and excess waste is an ongoing problem that needs to be faced, once and for all. Taking this statement literally, the Hong Kong Cleanup used DNA phenotyping to put a face to litterbugs.
The campaign can be seen around the city, warning people not to litter, at the risk of becoming the next face of the campaign.

SMARTBOWL / Engagement Ecosystem

OGILVY GERMANY Düsseldorf / GERMANY

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Google Spotlight Stories

GOOGLE ATAP Mountain View / USA

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