Quitting is for Quitters

Anything worth doing is worth doing all the way.


1. Commit.

Anything worth doing is worth doing all the way. Too often, I see folks hover above things, Stay on the fringes. ln an ADD world, it’s very easy to flit from thing to thing. To not land on any one thing long enough to make a difference.

Not us. We dive in, with both feet. We commit. We roll up our sleeves and see the thing all the way through.

2. Be Purposeful

It makes such a difference to operate with intent. Being intentional means being focused, working toward an outcome, and eliminating wasted motion. When we’re purposeful, nothing but good things happen. Purpose begets speed. When we operate with purpose, it attracts the attention, interest, and participation of others, I love being around others with purpose.

l’ve found over the years, that people tend to fall into two camps.

The first, those who focus their attention on what others are thinking, and saying, and doing.

The second, those who focus on what they themselves think, say and do.

No doubt — l’d always rather be in the second camp.

3. Finish Well

It matters less how you start — what really matters is how you finish. I think about this a lot.

Pushing to the finish is what it’s all about…sometimes elegantly, more often by grinding it. I love grinding it. We don’t have to finish pretty — just finish strong,

I decided to run the Chicago Half Marathon. Boy oh boy, I grinded the last few miles, Not pretty, but I pushed through and committed to getting to the finish line.

The event was super fun, lots of signs, and my favorite said this: “Don’t stop when you’re tired. Stop when you’re done.”

Love that. Grind it, jam on it, finish it. And finish it well. After all, quitting is for quitters.

4. Keep Our Minds Open, Our Attitude Warm, Our Heart Soft.

As you know, my closest friend’s wife (Tina) has cancer. She’s battling hard and we’re very optimistic — that’s the good news. When we visited their family over the Labor Day weekend, I was struck by something their pastor said as we were leaving the church they attend following services. George, my little guy, was overcome with emotion, worrying about Aunt Tina. The pastor came over, and said “George, I hope that your heart always remains soft, and open to the feelings that you have, no matter how uncomfortable or uncool.”

I thought a lot about this statement. And I realized it’s a really lovely thought.

It’s very easy these days to be cynical. To be a naysayer. To be critical. To immediately think “no” instead of leaving open the possibility of “yes.” Keeping the heart from getting too hard is a very worthy goal indeed.

Because after all, that’s what being kind and being composed means.

I am loving the fast progress we’re making, l’m loving the quality of the work we’re doing, and the value we’re creating for our clients. I love our points of view, the speed with which we arrive at them, and the clarity of our thinking.

But what I love most — what I really love most — is the kindness and composure we exhibit every single day.

ln the end, l’m convinced that’s why we exist — to build the coolest place to work that we can possibly build. Open. Kind. Curious. Focused. Purposeful. Caring. Funny.


Marc is an entrepreneur, father and founder of socialdeviant.

Dive into more of Marc’s business, culture and enterprenurial mussings at socialdeviantmusings.com

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