At SOCIALDEVIANT, we fundamentally are trying to prove that good guys can finish first.

That being kind can be a source of competitive advantage.

Without cutting corners, without shortcuts, without compromise.

We’re trying to prove that in business, kindness wins. And so far, so good.

Below, a blog post from last year, discussing my pov on the impact of kindness.

But I want to also suggest that kindness in our personal lives is a winning strategy as well.

Being kind, in every moment in every way in every single day, will help you attract the right kind of friends. The right kinds of relationships. Will create the right kinds of opportunities. Will create more positive impact in your life than you can possibly imagine. The impact of your kindness will far exceed your kind acts themselves.

Try it. And you’ll see what I mean.

When you can operate with kindness and purpose, all doors are open. And all of those doors will be the right doors for you to step through.

After all, no act of kindness, no matter how small, is ever wasted.

For your company. For your life.