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March 2020. This week, as Turkey reported the first cases of COVID-19 in the country, our company decided to enforce remote working policies for all personnel. It’s been a week now since Monday product teams, marketing, operations and category management started working from the safety of their houses to help curbing the spread of the virus.

Here, today, at the end of my first week of quarantine, I have prepared a collection of lessons learned, tools and personal experiences for the many others worldwide that are switching to remote working.

Our tools for working remotely

Discord

is the only real new entry in our toolbox…


A structured approach to the usage of royalty free photography.

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A matter of trust

is a marketplace for services. Customers come to our website with a need, like fixing leaking pipes, and are matched with professionals that can do the job for them. When I try to describe what our business is all about, I often hear people saying “i see, like Upwork, right?”.

Well, kind of.

In service marketplaces like Upwork or Fiverr, customers come looking for someone to create a website. A song. A marketing pitch. A complex data mining and machine learning algorithm. Demands are of digital nature and the two parties, customers and professionals, often live in different continents…


Metrics are taking the spotlight from design intuition, it’s up to you to take a stance when designing products

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Ever felt like Google Analytics was failing to show the incredible improvements your design skills brought to your product?

Ever felt like you weren’t able to find the right metrics to highlight the success of your redesign?

Of course you did, and you are not alone.

Let me introduce you my relationship with Data. I started my design career designing for small companies. Every now and then clients came asking for the “cool things”, for modern designs and screens that would set them apart from the competition. Looking for the chance to prove my design talent and show off my…


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I spent the past month building as an interactive fidget with the intent of improving visitors engagement and collecting user data and to understand how people interact with the page.

After designing, coding and iterating on the game components, it finally came the moment to implement some kind of data tracking. My ambitions were to gather all kind data: in addition to the usual outgoing traffic and referrals, I wanted to track all user-media interaction happening within the “game”.

Google Analytics seemed like a great solution for my needs: easy to implement, plenty of guides and documentation…


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Over the past few years Bodymovin (now Lottie-web) revolutionized the world of HTML animations by providing an easy way to bridge the gap between designers’ After Effects (AE) animations and developers’ web implementation. The process is simple:

  1. Install the Bodymovin plugin for AE.
  2. Use the plugin to export your animation as a .json file.
  3. Import bodymovin.js in your project, and set the path for your .json file.

It really couldn’t be easier. On top of that the animations are completely SVG driven so they can be scaled to any size without any quality loss or performance drop. Clean lines, vibrant…

Marco Baldessari

Designing digital products, collaborating with different functional teams, using analytics to validate ideas and features.

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