See more
What matters in 2019? Self-initiated communities. Word of mouth marketing. Old school referral schemes done well. Micro influencers. Brand stories through human stories. Messaging that stands for something.
“20 years from now you will be more disappointed by the things that you didn’t do than the ones you did.”
Many spaces with two major players fall into a “better” trap. Box’s brand is a better version of Dropbox, but that does nothing to differentiate them. Better is actually worse. Different is what matters.
