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The sales prospecting industry is fast becoming a booming market. With the rapid advancement of technology over the years, there are more and more ways to get in touch with prospective clientele.
Within the B2B industry, email marketing is the undisputed champion when it comes to a predictable outbound sales process. List buying is a past champion, but with a reputation of old email addresses and a heavy price tag for the pleasure, tools like Found.ly have broken through as a much more reliable, valuable and targeted option to gather email addresses. Tools such as Salesloft have been early developers of sales prospecting tools however have now focused more on Cadence and less on prospecting.
So, how easy is it to get some proper structure around an outbound email sales process? Well, let’s take a look at the sales prospecting process when utilising Found.ly as your chosen prospecting tool:
- Finding emails
- Email outreach
- Managing in CRM
First things first, you’ll need to drill down on your Ideal Customer Profile. Who are the people most likely to buy from you? What are their job titles? What industry are they in? What demographic are they located? Write a list of you Ideal Customer Profile — there is likely to be more than one!
Now you have your ICP, it’s time to start finding their email addresses. To do this, we first need to prospect them. Found.ly utilises a wonderful tool that you may have heard of: LinkedIn. LinkedIn is by far one of the most self-cleansing platforms out there. Their Advanced People Search allows you thorough targeting of your prospects, which is incredibly important when it comes to winning new customers and clients.
Found.ly simply sit’s over the top of your LinkedIn profile, and places ‘Add Prospect’ buttons next to each person listed. We also have a handy little drop down feature which allows you to add prospects page by page (for you impatient lot). The only downside to LinkedIn’s Advanced People Search is that is limits you to only 1st, 2nd and 3rddegree connections.
Note: Found.ly can be used with unpaid, Premium and Sales Navigator accounts.
Introducing our Chrome extension. Our Chrome extension allows you to search for prospects through Google, just like we did on LinkedIn. Through the utilisation of the Chrome extension, you bypass the limitation that LinkedIn attaches to your searches, so you can truly mop up your Ideal Customer Profile spectrum.
As discussed above, it is highly likely that you are going to have more than one particular Ideal Customer Profile. Tagging allows you to segment all of your prospects within the system, meaning they aren’t all jumbled together in your Found.ly dashboard. This sounds like a simple feature, but wow is it useful! Be sure to utilise tagging from day 1. This will help you maintain absolute structure to your whole sales process.
Now we’ve prospected a bunch of possible customers and clients, the next thing we need to do it find their professional email address. This is the easiest part of the whole process. Simply go to the Found.ly dashboard, hit the refresh button and load the prospects through. From there, Found.ly will automatically find email addresses (and phone numbers) for you. Simple!
The email addresses we find aren’t pulled through from LinkedIn, as many people will use personal email addresses on LinkedIn. We’re sending out our crawlers and having a conversation directly with the servers of the company your prospect works for and pull the information we need from them. That’s how we can guarantee the accuracy of the data.
As it stands, most businesses have a number of different platforms for their sales processes; from a prospecting tool, to an email automation tool, to a CRM tool, it’s a bulky and costly system.
At Found.ly, we’re building our tool to become your one stop shop for your sales prospecting. With that in mind, we launched our email automation software, built into the product!!
So, now that you have your prospects all nicely segmented within the Found.ly dashboard accompanied with their email address, you are able to reach out to the directly from Found.ly. Our email automation system allows you to integrate with your email system and set up drip feed campaigns tailored to each of your Ideal Customer Profiles. This email automation system grants you with the ability to not only reach out to prospects after you have prospected, but at the same time as you prospect! Talk about efficiency!
Simply set up your sequences and away you go. It really couldn’t be easier.
Managing in CRM
Found.ly has a super-simple CRM system. Our built-in CRM allows you to manage your prospects appropriately. You can leave yourself notes, tasks and reminders. You can allocate prospects to different team members. You can take your prospect through different lead statuses, from Contacted to Qualified to Closed. Everything you would expect from a super-simple CRM.
We also have integration into 350 different CRM systems. All the biggies included of course, including: Salesforce, Sugar, Zoho, Infusionsoft and Pipedrive. So, if you’d like to keep your own advanced CRM, then it’s not a problem at all.
The question posted at the start of this post was ‘how easy is it to get some proper structure around an outbound email sales process?’ Well, with Found.ly, the answer is ‘very’.
Need more data? Check out the below comparisons for a SalesLoft alternative.
SalesLoft: Not sure. Pricing is very confusing with lot’s of add-on’s.
Found.ly: $99 per user per month
SalesLoft: 12 month minimum term
Found.ly: Cancel any time
Extras from Found.ly
When you sign up with Found.ly, you also receive great extras to ensure you get the absolute maximum out of the platform that you can possibly get. We provide you with:
- Sales Playbook
This playbook provides you with hints and tips on maximising your processes, including a Search Parameter List which helps you with structure around your sales plan.
- 30 minute Getting Started planning session
We will arrange another 30 minute 121 call with you to guide you through the system, tailored exactly to the needs of your business.
- Webinar invitations
Monthly webinar invitations to run through all the latest updates and features that we have launched throughout the month.
Check out what we have in the pipeline for our latest developments:
- Chrome Extension
We’re extending our Chrome extension to work across multiple sites: Twitter, Xing.de, Yahoo, MSN and more.
Already got a big list of prospects? No problem, import them in and find their contact details.
Jump onto Found.ly today to request a beta invitation for a 30 min demo and check it out with your own eyes.