10 key takeaways from the Marquette University Digital Summit
- Social media allows for interconnectivity
Social media can be used for a number of purposes, one being receiving feedback from other users. For example, Laughlin Constable mentions how people will seek advice through social media for beauty products. Here is a list of social media platforms that businesses should consider using.
2. Smartphones are an essential
Smartphones have a dominating presence nowadays and they are a major key in the communication world. This statistic provided by Laughlin Constable shows how significant smartphones are. Another example is how journalists live-tweet events, which is something we focused on in our media writing class.
3. Media is an aspect of everyday life
Media is constantly being utilized in everyday life, for example streaming music while showering. Spotify states that there are over 40,000 “Shower” playlists on their site, and that is just one interesting stat about the company. Media is an important factor in our society, with a majority of people now using it for easily accessible news, feedback, and entertainment.
4. Relationships are key
Mark Carlson from Laughlin Constable spoke about this and he couldn’t be more accurate. People want to be able to trust the brands they use. A solid relationship will lead to positive client satisfaction. By the looks of Laughlin Constable’s experience, they have built plenty of great relationships.
5. People pay for quality content
There are millions of different channels to receive media, but sometimes you will pay for the best possible content. For example, during the panel session at the digital summit, it was mentioned how if someone is a true fan of a sports franchise, they will pay for the insider information on the team. People will pay to get quality content, just look at Netflix and their success.
6. We are the media
We are all part of the media nowadays due to social media. Everyone is able to contribute and their content can be shared globally. Through the unfiltered gates of social media, users are allowed to express their own thoughts and experiences.
7. Be relevant
Consumers want to hear about brands that they find relevant. For example, Dan Williams from Spotify talked about how their advertisements are relevant to the type of playlist. Relevant brands will be more appealing to people, and they will be more likely to remember and or take advantage of the brand.
8. Conferences = networking opportunity
Hundreds of students and professionals rubbed elbows at the Digital Summit, including participants from Laughlin Constable, Spotify, Google, Microsoft and more. Some Marquette students had the opportunity to get up close with speakers as student ambassadors by greeting them and introducing them. But anyone has the opportunity to network at a conference like the Digital Summit by sitting at a lunch table where you don’t know anyone, exchanging business cards and then following up with a LinkedIn connection or an email. You never know where it might lead.
(credit: media writing class https://medium.com/@teecycletim/fbd0f7ad8c21#.xpnm6lxzx)
10. Keep personality and character in brands
Laughlin Constable practices what they preach by keeping personality in brands. For example, they personalized the face of cancer in a campaign for Aurora, they’re proud of their local roots by transforming a concession stand into a mock super club, they’re unafraid to tell it like it is when it comes to beer, socializing and college student.
(credit: media writing class https://medium.com/@teecycletim/fbd0f7ad8c21#.xpnm6lxzx)
