If you work separately from customers and stakeholders, they don’t have any direct investment in what you produce. You have to sell your design because you need to communicate all of the factors that went into the design process.
Perhaps the simplest answer to the question of why it’s important to involve customers and stakeholders in the design process is that, without them, you are designing without understanding the whole picture, even if you know the context well, there’s always more to learn — and there are always ways to make a design even more delightful.
To explain in more detail let’s to dive in “design thinking as user-centered” that approach to problem solving and innovation that applies the tools of “designers” to help traditionally non-design oriented industries create better, more innovative solutions to problems — providing a strong grounding for a sustainable culture of innovation.
A design thinking Organization recognized the value of continuous innovation across levels, encourages iterative prototyping to test and improve ideas early to reduce waste and rework later on, and acknowledges learning as a high-value byproduct of the innovation process and here it comes the collaboration with design thinking across the business. One of the problems in these days companies growing so quickly as sometimes they forgot one importante value “design thinking & Collaboration” this is not just about create a magical visual and interactions is more then that, is how the business is structure and how it is developed.
Designing together a better product
Collaboration happens in many ways, and it’s certainly an evolving thing as you are growing. I would say that most effective collaboration happens at the desk with a few of us, but as the companyie growing we find that it’s a little harder to get that spontaneous, walking up behind someone’s shoulder and taking a look at what someone else is working on, approach, like a little spies. I find it a bit frustrating when i don’t know what of the others working on is not because i want to have my input there, is just because we are working on same propose delivery a product with few channels. Is out there many tools we can use to make this workflow seamless but first we need to change out mind set, It’s going to be hard work. It’s going to be worth it.
A small example:
The Virgin America website is a prime example of the strong user experiences cross-discipline collaboration can deliver. Designer Joe Stewart and his team at Work & Co not only co-designed the whole site, but they also temporarily moved into the client’s offices to collaborate side-by-side with their team, too.
“Part of why we were actually able to undertake such a big process so successfully is that we didn’t have a wall that we tossed things back and forth over. It was really very tight feedback loops. Very collaborative.”
By exploring our own levels of openness in our day-to-day work, we can contribute to building a culture of collaboration. This is the only way we’ll design better experiences for our users and deliver bottom-line benefits that are hard for anyone to deny.
As such, they should naturally play a key collaborative role in product discovery, definition, and development. Aligning user-centered design with product development increases both efficiency and focus on user needs.
This magic does more than just make us feel good about the work we produce — it creates real business benefits, too. Effective collaboration:
- Creates alignment so we can deliver better outcomes
- Removes politics so we can launch faster
- Reduces rework so we can decrease costs
- Boosts morale so we can increase productivity
Realizing these benefits of effective collaboration doesn’t come easily or automatically. Nor are we entitled to this type of working environment. We have to earn it. With practice and intention, we can develop cultures of openness that give way to next-level collaboration and future-ready design.
Wake — Effortless Designer Collaboration tool
Feedback is an essential, yet strangely complicated, part of the design process. Wake, aims to allow designers a more effective way to share their works-in-progress and get feedback from their teams.
Wake certainly has become one of my new favorite tool. The idea is to establish transparency throughout the design and decision-making process, letting designers learn from each other and refine ideas, while developers and project managers stay in the loop.
Wake is designed as a better solution to the usual online communications: email, Slack or IM may be able tools but it’s hard to tell a visual story with them, and they leave a lot of people out.
“You could be working in Photoshop or Sketch and hit a keyboard shortcut at a point where you think it is OK for people to see it, and the file will upload to Wake. People get notified and it gets instant feedback.”
And of course Invisionapp
Using InVision, Sketch designers will now be able to create Sketch prototypes, control versions and syncing of Sketch files, participate in real-time presentations and collaboration, and have better communications throughout the process.
A great product designer is not only skilled and capable on his own, but also (and more importantly) in collaboration with other team members. And while designers inevitably collaborate with many teammates, the key people to facilitate are product managers — the people best positioned to make use of your skills to increase the probability of creating a purposeful and profitable business.
Have a wonderful week,
Thank you for reading, if you have anything to add please send a response or add a note!
Marco Lopes is a Lead Designer working with digital products