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Marcos Milani

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Marcos Milani

O fashionismo hipster e modismo startupeiro na grande corporação: uma busca afoita e muitas vezes…

Nossa empresa não tem sido muito inovadora mas a solução está clara: vamos colorir as paredes do escritório que agora chamamos de studio…

Nov 23, 2021

O fashionismo hipster e modismo startupeiro na grande corporação: uma busca afoita e muitas vezes…

Nov 23, 2021

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Bootcamp

Startups like Netflix, Uber and Airbnb “cheated” to disrupt their industries.

Netflix to include ads and charge for account sharing; Uber more expensive than taxis; Fintechs getting bureaucratic with bad customer…

Aug 15, 2022

Startups like Netflix, Uber and Airbnb “cheated” to disrupt their industries.

Aug 15, 2022

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Marcos Milani
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Bootcamp

The good, the bad and the ugly: mistakes to avoid when spreading UX across organizations

Too much hype, motivated UX wannabes (voice of the fools), tools used as checkpoints with no major commitment and lack of user-centric…

Nov 27, 2021

The Good, the Bad and the Ugly movie illustration

Nov 27, 2021

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Bootcamp

The strategy behind segmenting Polestar emerging EV brand from Volvo: no internal or external…

I finalized one recent article about the need for more user-centricity in OEM’s strategies with the following statement: “While newcomers…

Nov 24, 2021

Nov 24, 2021

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Bootcamp

User centric mindset and reimagined business models: two prevailing needs in automotive industry

As a mobility technologies’ enthusiast, it was undeniably amazing to be back in a face-to-face conference with automakers and vehicle…

Nov 23, 2021

Vehicle cockpit

Nov 23, 2021

Marcos Milani

Distinctions in the innovation journey between traditional companies & digital native companies

In a recent discussion about digital transformation it was impossible not to draw a parallel between Bosch (where I worked with innovation…

Jan 19

Distinctions in the innovation journey between traditional companies & digital native companies

Jan 19

Marcos Milani

WhatsApp: the new radio!

In a recent roundtable conversation I was asked to define what WhatsApp means for people. My answer was: WhatsApp is the new radio 📻 !

Jan 19

WhatsApp: the new radio!

Jan 19

Marcos Milani

Thanks for the discussion.

But when thinking about corporations, let's for instance delve into Harley Davidson to stick with one example: the brand is not iconic…

Oct 14, 2023

Oct 14, 2023

Marcos Milani

Giving a “character” to AI: such a terrible idea

Recently we’ve seen a hype of gen-ai applications “invading” several areas. From text to image creating, passing by image generation based…

Aug 3, 2023

Giving a “character” to AI: such a terrible idea

Aug 3, 2023

Marcos Milani
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Bootcamp

Understanding the human values in UX research: why are we still using outdated pyramids for this…

I don’t personally like the visual representation of values in a pyramid which gives the false impression of a hierarchy or priority of…

Sep 9, 2022

Understanding the human values in UX research: why are we still using outdated pyramids for this…

Sep 9, 2022

Marcos Milani

Marcos Milani

UX researcher, business modeling and innovation consultant for Corporate Venture Builder, entrepreneur, professor and writer.

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