PinnedMarcos MilaniO fashionismo hipster e modismo startupeiro na grande corporação: uma busca afoita e muitas vezes…Nossa empresa não tem sido muito inovadora mas a solução está clara: vamos colorir as paredes do escritório que agora chamamos de studio…Nov 23, 2021Nov 23, 2021
PinnedMarcos MilaniinBootcampStartups like Netflix, Uber and Airbnb “cheated” to disrupt their industries.Netflix to include ads and charge for account sharing; Uber more expensive than taxis; Fintechs getting bureaucratic with bad customer…Aug 15, 2022Aug 15, 2022
PinnedMarcos MilaniinBootcampThe good, the bad and the ugly: mistakes to avoid when spreading UX across organizationsToo much hype, motivated UX wannabes (voice of the fools), tools used as checkpoints with no major commitment and lack of user-centric…Nov 27, 2021Nov 27, 2021
PinnedMarcos MilaniinBootcampThe strategy behind segmenting Polestar emerging EV brand from Volvo: no internal or external…I finalized one recent article about the need for more user-centricity in OEM’s strategies with the following statement: “While newcomers…Nov 24, 2021Nov 24, 2021
PinnedMarcos MilaniinBootcampUser centric mindset and reimagined business models: two prevailing needs in automotive industryAs a mobility technologies’ enthusiast, it was undeniably amazing to be back in a face-to-face conference with automakers and vehicle…Nov 23, 2021Nov 23, 2021
Marcos MilaniDistinctions in the innovation journey between traditional companies & digital native companiesIn a recent discussion about digital transformation it was impossible not to draw a parallel between Bosch (where I worked with innovation…Jan 19Jan 19
Marcos MilaniWhatsApp: the new radio!In a recent roundtable conversation I was asked to define what WhatsApp means for people. My answer was: WhatsApp is the new radio 📻 !Jan 19Jan 19
Marcos MilaniThanks for the discussion.But when thinking about corporations, let's for instance delve into Harley Davidson to stick with one example: the brand is not iconic…Oct 14, 2023Oct 14, 2023
Marcos MilaniGiving a “character” to AI: such a terrible ideaRecently we’ve seen a hype of gen-ai applications “invading” several areas. From text to image creating, passing by image generation based…Aug 3, 2023Aug 3, 2023
Marcos MilaniinBootcampUnderstanding the human values in UX research: why are we still using outdated pyramids for this…I don’t personally like the visual representation of values in a pyramid which gives the false impression of a hierarchy or priority of…Sep 9, 20221Sep 9, 20221