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Marcos T. Moralez
Marcos T. Moralez

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Sep 11, 2017

My Personal List of Guiding Principles for Design

In my experience, creating guiding principles during the initial stage of the design process has been one of the most helpful foundational steps in every successful design project. Guiding principles align vision, brand, and all teams. They should be created in collaboration with internal stakeholders; the resulting principles will be…

Design

2 min read

My Personal List of Guiding Principles for Design
My Personal List of Guiding Principles for Design

Feb 4, 2017

End Goals — Helping others > Knowledge > Wealth

I recently asked myself the question “Since my thought that wealth was the end goal (my mental model for a very long time) was severely flawed is it possible that my current view that knowledge and application of that knowledge being the end goal are flawed as well”? I ask…

Life Lessons

3 min read

End Goals — Helping others > Knowledge > Wealth
End Goals — Helping others > Knowledge > Wealth
Marcos T. Moralez

Marcos T. Moralez

Emmy Award Winning Product Designer (UX, UI, XD, ID) with over 20 yrs of exp. Startup/Design Advisor. Ex-Amazonian. San Francisco, CA

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