Marcus GrimmI’ve Been a Marketing Leader for Twenty Years.Six months ago, I got a medical marijuana card. With more than three decades of Type 1 diabetes under my belt, I qualified due to pain…Jun 29, 2020Jun 29, 2020
Marcus GrimmHigh Stakes — Low Stakes Approach to MarketingHere’s a framework I’ve been working on. I can’t find anything quite like it, so it might be original. Then again, it might be a remix of…Feb 21, 2018Feb 21, 2018
Marcus GrimmPodcast Episode: Stop Chasing ZuckerbergIf I were Gary Vee, I’d tell you that the latest episode of our podcast is ABSOLUTE FIRE, and you should download it now. That said, John…Feb 13, 2018Feb 13, 2018
Marcus GrimmSuperbowl Ads in ReviewFor a complete review of all of the big game’s ads, Bleacher Report has you covered. If you want my opinion, keep reading.Feb 5, 2018Feb 5, 2018
Marcus GrimmCross Training for MarketersIn the world of athletics, there’s a popular term known as “cross training.” Simply put, it’s doing one exercise so that you get stronger…Jan 24, 2018Jan 24, 2018
Marcus GrimmIs This The End of Brand?If you watch Scott Galloway’s videos (and you should), one of his theories is that Amazon is pushing us deeper and deeper into a world…Jan 23, 2018Jan 23, 2018
Marcus GrimmBought or SoldI believe there are two types of transactions in this world; those where the buyer has already made a decision to buy something and those…Jan 5, 2018Jan 5, 2018
Marcus GrimmThe Business Development Role in SalesAsk any operations-driven businessman the role of “business development,” and you’ll be lucky to get a clear answer. For many years, I…Dec 28, 2017Dec 28, 2017
Marcus GrimmA Story-Tellers Guide to the RFPThe RFP. For those of us in sales/marketing/business development, they are either what drives us, or drives us crazy. Often, both.Dec 15, 2017Dec 15, 2017
Marcus GrimminSmashing QuotaThe Yes-Set ClosePracticing for a presentation last week, I pointed out a great place to drop in a yes-set close. “A what?” my highly technical co-presenter…Dec 11, 2017Dec 11, 2017