Marcus Hiles — Business Plans with Vision
As the founder and CEO of Western Rim Properties, a multi-billion-dollar real estate company, Marcus Hiles knows that an effective business owner has to have a successful business plan. Hiles’ unique approach to the housing developments he has built highlight the unique approach he has taken to what has become a popular and prolific approach to real estate.
Hiles shares many of his creative inspirations with his wife, Nancy, and essential members of his staff. One integral, core concept of Hiles’ business plan is to focus on customer comfort and convenience rather than profit alone. Marcus and Nancy Hiles want the residents of their developments to be happy with where they live; this is more important to them than how much revenue they make form the project.
An emphasis is also placed on the beautification of the residential area where the housing development is being built as well as the mode of construction used to create the homes and apartments. Green space is a must with any Western Rim property to enhance the aesthetic atmosphere and join with the natural beauty of the surrounding Texas landscape. Nature is an important factor in considering the happiness of potential residents. The actual construction of the homes is done with top-quality products and the best construction material possible.
The daily lives of the tenants are also a major focus of Marcus Hiles’ business plan. All of his property developments feature accessibility to everyday, crucial necessities. The Western Rim Properties feature social event and gathering spots, cafes, high-tech fitness centers and personal trainers, playgrounds, swimming pools, and nature rails for cycling and hiking. All of these components together have given Hiles a successful business plan that focuses on consumer benefits rather than sales earnings.
Sources: http://www.realestatebusinessperson.com
http://www.marcus-hiles-realestate.info/hands-on-business-strategy-of-marcus-and-nancy-hiles/
