Marcus VarnerStart Your Content Marketing With a Purpose: 5 QuestionsThe default setting for too many content marketing teams is to focus on making content to fill content calendars. And it makes sense —…Apr 23Apr 23
Marcus VarnerHow to Be a Good Team LeaderI published this article on the Workfront blog on March 23 but wanted to make it available here. Enjoy!Dec 8, 2020Dec 8, 2020
Marcus VarnerinThe StartupCan We Change America’s Toxic Workplace?I originally published this as a post on the Workfront blog, but you can enjoy it here!Jan 15, 2020Jan 15, 2020
Marcus VarnerinThe Startup4 Ways to Use Data to Better Understand Your Content Production ProcessI recently had the opportunity to have an article published on Content Marketing Institute’s site about the role of data in improving…Jan 1, 2020Jan 1, 2020
Marcus VarnerAre You Ready For Rags? 5 Signs It’s Time to Ditch the OnesieAh, the Onesie.Jun 6, 2017Jun 6, 2017
Marcus VarnerinThe Bottom LineWill You Keep Up With These Five Customer Service Trends in 2017?With the season of giving behind us, ’tis the season for predictions and trends. And, as in all niches, thought leaders in the area of…Jan 4, 2017Jan 4, 2017
Marcus VarnerinThe Bottom LineConsumer Reviews: 5 Stories That Changed Reviews in 2016It’s hard to imagine consumer reviews changing significantly.Jan 2, 2017Jan 2, 2017
Marcus VarnerinThe Bottom LineConsumer Reviews: 7 Predictions For 2017Without a doubt, 2016 was a year of milestones for consumer reviews.Jan 2, 2017Jan 2, 2017
Marcus VarnerinThe Bottom LineThe Ghosts of Customer Experience Past, Present and FutureIf you’re like many companies out there, the subject of customer experiences haunts you.Dec 23, 2016Dec 23, 2016
Marcus VarnerinThe Bottom Line7 Companies That Collapsed in 20162017 has been a mixed year for the world’s biggest companies.Dec 21, 2016Dec 21, 2016