Marcus Hammarberg

The longer a team goes without validating (ie. talking to customers), the higher the risk of building features that do not actually add value to the customer experience. It also indicates that the product is becoming development driven and not market driven.

Therefore, to obtain that valuable, meaningful feedback, we must actually deliver some increment of software. We must ship something! In order to minimize the risk of doing work that isn’t delivering value, we must make that increment…

To obtain that valuable, meaningful feedback, we must actually deliver some increment of software