Defining luxury travel since 1967

Since its foundation in 1967, airtours has been one of the most established and globally recognised luxury travel brands. …


Defining Luxury Travel since 1967

Since its foundation in 1967, airtours has been one of the most established and globally recognised luxury travel brands.

‘By the end of 2008, the responsibility of the airtours brand was fully transferred to the newly established TUI Luxury division, which is developing a new brand-oriented vision and a strategy…


The Lufthansa New Premium Brand Refresh

On the occasion of the 100th anniversary of the crane, every detail of the Lufthansa brand was reworked — to meet requirements of the digital age. The new Lufthansa appearance gives the individual elements a new, modern quality to sharpen their impact. The designers found great importance in taking up…

Marcus Podorf

Award-winning director with 21 years experience in leading the transformation and marketing of premium and luxury brands, products and services.

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