Types of Copywriter

So what type of copywriter are you? In this article, we’re going to find out. There are two types of copywriters, there are the generalist copywriters, and there are specialist copywriters. A specialist copywriter is a copywriter who are usually more experienced than a generalist copywriter.

A specialist is someone who works in a particular type of industry and often they’ll work on a specific type of project. For example you might be a white paper writer or maybe a web copywriter, and you might work specifically and specialize in a particular niche like the automotive niche or food and hospitality. Therefore that’s a specialist copywriter and they can often command higher fees in a generalist copywriter because they are so specialized. They have specialized our knowledge and skills when it comes to that copy, and therefore they become almost like the go-to person in their industry.

The second type of copywriter is a generalist copywriter. A generalist copywriter is often a beginner copywriter. This is someone new to the business and who doesn’t have a lot of experience. They usually will take on most of the copywriting jobs that come their way. Also for most of the project types that come their ways, they might write online copy print ads, then they’ll take on board most of the projects that come their way.

You might be wondering what type of copywriter I consider myself. Well I know a friend who is a specialist copywriter. She had been in the business for ten years and she really specializes in writing online copies in particular things like web copy online, sales pages, email copies and other things. Also she often told me that she doesn’t write just for any business even if they can afford her rates. She typically write for educators, speakers, consultants, authors, and information publishers. People who are support and help the world. They are the kind of clients that she’s interested in working with and they have been her clients for the last 10 years.

Now I want to give you two questions that you can use to determine whether you’re going to be a generalist or a specialist copywriter. The first question is do you have any specialized knowledge or skills that you enjoy writing about? Maybe you have past experience working in a particularly industry before you became a copywriter. It would be a good idea for you to leverage that experience and use it for your advantage when you’re going after copywriting clients. It also makes it easier working on their projects because you already have past experience in their industry.

Question number two, do you have a particular type of copy that you most enjoy writing? Maybe you’re drawn to writing website copy, maybe you prefer writing offline copy, such as print ads and direct mail or maybe you like to do SEO copywriting because you love the whole technical side and the research. If you’re just getting started, then perhaps being a generalist isn’t so bad. The upside of it is you get to work on a lot of various different projects. It is good experience, a lot of variety in your writing and you get to work for particular industries you may never have considered. So journalism isn’t such a bad thing if you do want to become a specialist. Then think about the past industries that you have experience in, maybe as an employee and also think about the types of projects that you like to work on. Maybe it’s white paper reports, maybe it’s offline copies such as print ads and direct mail. Whatever it is have think about what you would most like, and enjoy to work on.