“If I could give you one piece of advice it would be this. Take a topic, deconstruct it into individual parts and make each bullet point a post. Each topic should have 10 ideas and if you have 3 topics then you’ll have 30 posts ready to write before you even start. Keep each under 750 words, use no jargon, and at the end of writing each post hit publish. Publish or perish. You can always revise it later but frankly you’re better off moving to the next post. 70% of what you write will just be ok, 25% will suck and 5% will be inspired.”
Once an organization brings on more and more people, the CEO will say words and some of the staff will hear it perfectly clear and some of the staff will think you are speaking greek.
…hing more thought provoking. One of the things with scale is you need to continue to repeat things. Culture at scale is all about repetition — repeating over and over again the things that matter.