Marc VidalThe future of marketing: from the agency to the lab.Last week I was in Santiago de Chile and then in Quito. Specifically, to give two similar conferences but with two very different…Jan 9, 20192Jan 9, 20192
Marc VidalWe will need more philosophers and poets to explain who we are to the machines.Last Tuesday I was in Asturias on for the Expo Robot, a day to analyze the challenges of the revolution of the machines that included one…Dec 18, 2018Dec 18, 2018
Marc VidalinDataDrivenInvestorWhat are we going to do when machines do everything?American Express was born in 1850 as a transport company in what was known as Diligence. As the user experience offered them data to…Dec 17, 2018Dec 17, 2018
Marc VidalYour customers have changed, has your company changed?In the last 6 months have you automated anything in your company? In the last three months have you modified any operational process? In…Mar 9, 2018Mar 9, 2018
Marc VidalAgrifood and Agrotech, the great technological challenges of the Agri-food sector.Agri-food technology is, without doubt, a space with high growth potential and where technological disruption is still to come. Spain has…Mar 5, 20181Mar 5, 20181
Marc VidalThe question is not, will disruption affect me? It should be when will it affect me?Sometimes, during one of my conferences or in work sessions with companies that I help with their digital transformation , the case of…Feb 26, 2018Feb 26, 2018
Marc VidalHuman beings are the ‘why’, technology the ‘how’.It is like a tiresome day and day to also hear that a horde of robots is going to take our jobs without asking for permission. Sensational…Feb 13, 2018Feb 13, 2018
Marc VidalThe need for a Ministry of the FutureIn the United Arab Emirates, there is a Ministry of Artificial Intelligence. This position is occupied by the politician Omar bin Sultan Al…Feb 5, 2018Feb 5, 2018
Marc VidalAutomate, Digitise or Humanise?In one of the meetings that I had with a customer in Madrid last week some doubts, which recently are becoming recurrent, rised up when we…Jun 18, 2016Jun 18, 2016
Marc VidalWe owe it to our children. Education that guarantees a futureIn the coming years more than 800,000 jobs will be needed in Europe having to do with programming and applied technology. A universe of new…Jun 7, 2016Jun 7, 2016