Published in Modus·Jan 27, 20203 Lessons We Learned From Rebranding GustoWhy a successful rebrand should be a collaboration — July 22, 2019, was a big day for Gusto. We launched a completely overhauled brand and a massively improved product experience. What happened seemingly overnight started with nearly two years of tough questions: Who are we? Who do we want to be? …Branding5 min read
Published in Modus·Aug 2, 2018How to Create Design Principles You’ll Actually UseEveryone on your team should have the same definition of ‘great’ — Your design team is growing. Fast. Everyone is moving in different directions. Nobody is using the same design tool. Nobody is using the same icon file. They’re not even using the same hex codes. It’s the Wild West out here. And everyone is wearing Warby Parkers. Maybe this sounds familiar…Design6 min read
Mar 12, 2015The irony of our ways and beauty of our will.Or unbelievably finding happiness in uncertainty. — I never wanted to be an astronaut. When people asked what I wanted to be when I grew up, I don’t think I ever gave the same consecutive answer. I couldn’t make up my mind. First, I wanted to be a professional snowboarder. I resolved to attend mountain school, where…Life Lessons6 min read
Jun 23, 2014Why There’s No Such Thing As Two Steps Backwardshttps://www.flickr.com/photos/95948282@N00/2371962844/ What do you miss about childhood? Recess? Waking up at the crack of a snowstorm’s dawn to watch the school closings ticker flit along the bottom of your local news station? Changing into your snow gear and running to the nearby hill for a day of endless sledding? Like…5 min read
Nov 5, 2013The Devil is in the Details and God is in Everything.On togetherness and secularization. — I’m Jewish. I always have been, and I guess I always will be. Whatever. It’s just something I am, not something I am, so it’s not something I do. Though there are some things I did that being Jewish had a hand in. I fell in love for the first…4 min read
Oct 15, 2013The Other Side of the Story Needs to Be ToldIn Defense of Dance Music — There are very few universal languages. Food might be. Math probably is. But you can make a really strong case for music, even with its’ myriad genre “dialects.” My mom loves Andrea Bocelli, yet has no idea what she’s singing along to. …5 min read
