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Jason Marder
Jason Marder

449 Followers

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Published in

Modus

·Jan 27, 2020

3 Lessons We Learned From Rebranding Gusto

Why a successful rebrand should be a collaboration — July 22, 2019, was a big day for Gusto. We launched a completely overhauled brand and a massively improved product experience. What happened seemingly overnight started with nearly two years of tough questions: Who are we? Who do we want to be? …

Branding

5 min read

3 Lessons We Learned From Rebranding Gusto
3 Lessons We Learned From Rebranding Gusto
Branding

5 min read


Published in

Modus

·Aug 2, 2018

How to Create Design Principles You’ll Actually Use

Everyone on your team should have the same definition of ‘great’ — Your design team is growing. Fast. Everyone is moving in different directions. Nobody is using the same design tool. Nobody is using the same icon file. They’re not even using the same hex codes. It’s the Wild West out here. And everyone is wearing Warby Parkers. Maybe this sounds familiar…

Design

6 min read

How to Create Design Principles You’ll Actually Use
How to Create Design Principles You’ll Actually Use
Design

6 min read


Mar 12, 2015

The irony of our ways and beauty of our will.

Or unbelievably finding happiness in uncertainty. — I never wanted to be an astronaut. When people asked what I wanted to be when I grew up, I don’t think I ever gave the same consecutive answer. I couldn’t make up my mind. First, I wanted to be a professional snowboarder. I resolved to attend mountain school, where…

Life Lessons

6 min read

The irony of our ways and beauty of our will.
The irony of our ways and beauty of our will.
Life Lessons

6 min read


Jun 23, 2014

Why There’s No Such Thing As Two Steps Backwards

https://www.flickr.com/photos/95948282@N00/2371962844/ What do you miss about childhood? Recess? Waking up at the crack of a snowstorm’s dawn to watch the school closings ticker flit along the bottom of your local news station? Changing into your snow gear and running to the nearby hill for a day of endless sledding? Like…

5 min read

Why There’s No Such Thing As Two Steps Backwards
Why There’s No Such Thing As Two Steps Backwards

5 min read


Nov 5, 2013

The Devil is in the Details and God is in Everything.

On togetherness and secularization. — I’m Jewish. I always have been, and I guess I always will be. Whatever. It’s just something I am, not something I am, so it’s not something I do. Though there are some things I did that being Jewish had a hand in. I fell in love for the first…

4 min read

The Devil is in the Details and God is in Everything.
The Devil is in the Details and God is in Everything.

4 min read


Oct 15, 2013

The Other Side of the Story Needs to Be Told

In Defense of Dance Music — There are very few universal languages. Food might be. Math probably is. But you can make a really strong case for music, even with its’ myriad genre “dialects.” My mom loves Andrea Bocelli, yet has no idea what she’s singing along to. …

5 min read

The Other Side of the Story Needs to Be Told
The Other Side of the Story Needs to Be Told

5 min read

Jason Marder

Jason Marder

449 Followers

Design @ Stripe. Previously redesigned Gusto. Life enthusiast. Lover of all things delicious. www.jasonmarder.com

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