On August 22, @CultureThemes ran #MusMeme for the monthly hashtag. As I often talk about, finding a hashtag once a month isn’t always easy and there is a balance of finding a hashtag that works with the public and culture venues alike. For August, I usually try to find a hashtag that will be quirky-ish but light as September is always busy with #AskACurator Day (September 12th 2018)…. did I get that one wrong!
All I put was:
Our next CultureThemes is going to be #MusMeme — a day to share memes all about museums, galleries, art, collections, etc. on August 22!
The general idea is to let the public and museums have a bit of creative license and fun with collections.
Simple, right? If people got involved, great! If not, that was ok to!
They got involved. A LOT. By 11am it was trending in the UK and pretty much stayed there all day almost into the evening. This screenshot is from 2.30pm
Now I never really care about trending but know people taking part feel part of something special (plus all those people who are confused about what #Mus_____ is usually brings a chuckle).
There were the classic #MusMeme (text over an object):
There were new wave #MusMeme with statements and a gif:
and there were the passive aggressive #MusMeme type
Overall, a hilarious day.
I put out a survey (thanks to Adrian Murphy‘s suggestion) to try to capture some of the significance for the hashtag.
SURVEY SAYS
Some Comments on engagement:
Some Comments on engagement:
My favorite is:
We usually get 4–8 likes a tweet but one of #MusMeme received over 400 likes. Impressions went from about 500 a week to almost 100,000 for those memes.
Before the end of this article (which is the press coverage) a friendly reminder:
Just wanted to add that I do not get paid for these hashtags, I love bringing my social media expertise to these days to promote the sector and have fun! I am freelance and a consultant so if you are interested in hiring me please get in touch — I work internationally so there are no boundaries!
There is more information on the About Me page
PRESS COVERAGE
And in case you missed it, the press got involved:
Museums are ruling Twitter with the #MuseMeme hashtag
27 museum memes that are supposed to be niche, but are totally relatable
British museums have spent today making super-niche memes
Tags: #fun, #musmeme, art galleries, CultureThemes, hashtags, International, museums, Press, social media, survey
Originally published at www.mardixon.com.
