Where to buy : New Balance 990v3 Made in USA Green Yellow
New Balance, a renowned footwear brand known for its innovative designs and performance, has a complex manufacturing process. While some of their shoes are indeed produced in China, the company maintains a significant portion of production in the United States. This intriguing balance between locations raises questions about the company’s manufacturing strategy and its impact on quality and cost.
Manufacturing Distribution:
New Balance proudly proclaims their commitment to American manufacturing, employing thousands of workers in their Massachusetts-based facilities. However, they also collaborate with six contract plants in China to increase production volume. This strategic partnership allows New Balance to cater to the vast demand for their shoes while maintaining competitive pricing.
Quality Concerns:
The significant difference in labor costs between the US and China raises concerns about the potential impact on product quality. Workers in Chinese plants earn only a fraction of their American counterparts, raising questions about whether the lower wages translate into reduced quality control. New Balance counters these concerns by emphasizing their rigorous quality standards and robust inspection processes, regardless of manufacturing location.
The Consumer Perspective:
For many consumers, the origin of their shoes is an important factor in their purchasing decisions. While some appreciate the authenticity of American-made products, others prioritize affordability. New Balance’s strategic manufacturing approach attempts to satisfy both these groups by offering high-quality shoes at competitive prices.
The Future of New Balance Manufacturing:
New Balance’s commitment to American manufacturing is commendable, but it’s unlikely that they can completely shift production back to the US due to cost constraints. The company’s ability to maintain quality while balancing production costs across different locations will be crucial to their continued success.
Ultimately, the question of whether New Balance shoes are ‘better’ when made in the US or China remains subjective. Consumers will need to weigh factors such as price, quality, and ethical considerations when making their purchasing decisions.
