Hi, my name is Margarita and I’m studying UX/UI design at the Ironhack Bootcamp in Berlin. As we were approaching the topic of typography in the Bootcamp, our amazing teacher Muri asked me to give a small talk about typography after he found out that I’m a lettering artist and really love typography. I prepared the presentation and thought might as well write a medium post to organize my thoughts before the talk.

I decided to start with a short animation to illustrate how typography can influence the perception of one single word. Imagine how much significance it has in…

Hi, my name is Margarita and I’m studying UX/UI design at the Ironhack Bootcamp in Berlin. A couple of weeks ago we started working on our second project, where we’re designing a feature for our favorite apps. I chose Headspace because I’ve been using it for more than 2 years already and I always felt like there was something missing… I always wanted to find someone who would be as interested in meditation as I am. I’ve invited people to try out the app but somehow they never stuck to it.

…It’s funny, how life unfolds. During the second week…

In challenge 3 of Ironhack’s prework, my assignment is to evaluate usability and redesign a travel app according to the user’s feedback.


I chose Machu Pucchu as a destination and decided to work with a user type that I can relate to — a young group of friends from 20 to 40 years old.

So, the user wants to book a trip to Machu Picchu using the Hopper app. In order to get to Machu Picchu, our traveler needs to fly to Cusco first and then take a train to Aguas Calientes (the closes town to Machu Picchu). …

Top 3 design experiences of my life

1. Estonian e-government

In Estonia you can open a company, submit a tax declaration or sign documents with a couple of clicks. They implanted a chip that stores your virtual identity to the ID card. The simplicity of communication with the Estonian government could easily be the best user experience of my entire life.

2. Donkey republic

The idea of renting a bike is not new. Probably most of the European capitals have their own “city bike” rental services. Which are pretty bad, to be honest. The bikes are usually old and often you have to return the bike to the same spot you rented it…

Margarita Fray

Lettering artist and logo designer http://frayart.de/

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